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How To: Turn Your Blog Into A Job Search Tool

Why use a blog to hunt for jobs when there are so many job search engines and other facilities out there? Employers are constantly searching the net for anything they can find on prospective employees. Your blog is your chance to make an outstanding impression and establish yourself as an industry expert. Here’s how.

Show Your Industry Expertise On Your Blog

Blog on topics that are specific to your industry. Impart a unique perspective to common industry plagues and highlight your suggestions for improvements. Don’t come across as opinionated – just be sure to use your posts to demonstrate your industry expertise, your knowledge, your interest and your sincere care.

Blog About Your Career Goals

Blog about your career goals; write about what you want to achieve, which aspects of your industry you want to explore. Also blog on your past projects and assignments and the specific lessons you gleaned from each. Let your posts speak with authority on your skill set and what you can do. Take care not to gloat – the idea is to share your experiences with others who might have similar goals.

Blog Regularly

Show potential recruiters and headhunters that your profile and interest are both current by blogging regularly. One or two posts a week should suffice to keep you current. Keep a list of blogging topics ready, and churn out pieces in advance so that you can keep up a regular posting schedule.

Engage With People

Encourage comments from your readers and respond to them. Visit other blogs and comment on the posts that you liked. It’s important to establish and maintain a network with your peers. You never know who will recommend you for a job or who will share vital information with you. Plus, positive networking shows that you are a people person and a team player – something that recruiters always look for.

Don’t Be Negative About Previous Employers

While blogging about previous projects, talk positively about your experiences and what you’ve learnt. You can write about the work culture in each place you’ve worked at, but stay away from making negative comments. Recruiters are always wary of negative people.

Take Time To Mentor Others

If you want to come across as a team leader, take the time to mentor others in your space. Offer suggestions, helpful tips and industry advice. Help others with the issues they’re facing. Remember all of this will be in a public forum, so be sure to mentor politely. Guide your juniors towards the right jobs and recommend network connections to them. Offer them tips on how to survive and flourish in your industry. Recruiters will be impressed by your leadership qualities.

Blog On The Latest Industry Trends

Study what’s happening in your industry; keep an eye out for the latest trends, developments and innovations. Use these events to demonstrate your understanding of the subject. Even if you don’t know a particular trend very well, use it to start a discussion. This will demonstrate how current your industry knowledge is.

Engage With Industry Leaders

Make a list of the companies that lead your industry and visit their corporate blogs regularly. Follow them on Twitter and be sure to re-tweet informative tweets within your own network. Submit your comments and questions on the corporate blogs of industry leaders, and be sure to link back to your blog. It’s good to make them aware of your presence, just in case a suitable job opportunity arises in the future.

Show Your Face

While it’s important not to get too personal, you don’t need to appear faceless and robotic. Put up pictures of you and your family on your blog. You can even put up pictures of family vacations, camping trips and so on. Recruiters prefer to deal with people who are family oriented, and who enjoy a good work-life balance. In their experience, such people are more dependable and trustworthy.

Increase Your Network

Connect your blog to your LinkedIn profile, and network with your LinkedIn contacts through your blog as well. Connect to people who have similar interests. Participate in other professional networks as well, and converge them all on your blog. The bigger your network, the greater your reach and therefore your career prospects.

Make It Easy For Them To Find You

Include your blog’s URL, your LinkedIn profile URL, your Twitter handle, phone number and alternate email addresses in all your communications. Make sure it appears in your email signature, in your blog’s Contact Me page and so on.

Upload Your Resume In Multiple Formats

Not all recruiters want resumes in MS Word format. They might prefer a PDF or text format. Upload your resume in multiple versions, including Text, Word, HTML and PDF. Don’t just convert your Word resume into multiple formats – take the time to clean up excess characters, and format your resume according to the type.