One of the most tiresome things for every marketer out there is trying to explain what the business they represent is all about to someone who has never heard of it. This is why, their end goal always lies in turning this business into a brand and therefore allowing its name, logo and company colors to become universally known to everyone. Still, achieving this level of recognition is far from easy and here are four vital steps you have to take in order to reach this end goal.
Identify your target demographics
The first major mistake that most laymen make is believing that focusing on a single demographic somehow means they will lose out on everyone else. In truth, things are quite the opposite. Namely, by trying to reach out to everyone you will end up reaching no one. Therefore, the first step on this journey of a thousand miles lies in finding out who your target demographic is. In this way, you can find the best way to make your business appealing to them, choose an adequate way of reaching out to them and finally, finding the right call-to-action to convert them.
Find your name, logo, and colors
Even though your company is much more than a name, color, and a logo, these are exactly what your clients will first think of when they remember you. Although they are meant to create a strong cohesive unit together, they can be quite potent even on their own. Take for example Coca-Cola’s campaign from a few years back, when they removed labels from an entire series of their cans, yet everyone still knew it was Coke. Even though this conglomerate may seem out of your league, it is quite possible for a local brand to achieve a comparably similar level of recognition. For this, however, your name logo and colors need to be as memorable as possible.
Establish a strong online presence
In 2017 the first thing people will do when they hear about your business is looking for you online. If they can’t find you, don’t like your website, find it too confusing or can’t reach a single positive review or testimonial, it is highly unlikely they will even consider doing business with you. This is why you need to establish a strong online presence. Once you have chosen a company name, you might want to buy a domain and start building your website. Next, you need to find a way to increase your digital footprint by engaging a bit more into the online marketing. At very least, you might want to start a blog, sign up for all the major social networks and work on making a name for yourself in your industry.
Make a great offer
Finally, even the greatest marketing campaign won’t help you if everyone else has a superior offer. If your prices are too high, your customer service rude and inefficient and your product of low quality, there is virtually nothing you can do in order to succeed. You see, all that is marketing supposed to do is give you a competitive edge amongst those who would otherwise be your peers in the business world, not make you triumph over those who are much better at every aspect of a business. Furthermore, having a great offer, or at least a high-quality of service, might be a great way to start generating repeat business and inspiring customer loyalty.
While this list may seem fairly simple and self-explanatory, achieving every single item on it requires a lot of hard work, dedication, and unwavering will. Nothing valuable in life comes easy and this goes double-fold for establishing a brand. However, if you do manage to achieve this, the world will be your oyster.