If you are new to the writing and freelancing world, it’s high time you actually start looking concave to analyze what kind of writer or blogger you are!
Based on the freelancing gigs we regularly see on Upwork, Freelancer or Fiver, many businesses assume that freelance writing is “modern age slavery” and this is where I and lots of writers like me strongly disagree with them.
At the moment, I find this mindset to be as a trending practice in the writing industry, I still believe that we can change the story with the rapid development of the skills.
As I hear from lots of bloggers and freelancers on a couple of forums, FB groups, and through connections – I find that as a freelance blogger, your worst enemy is the underpayment. The fact is – it’s huge, it’s demanding yet it’s lucrative. And you can bring the change, It’s only when you define your writing that your voice can be heard real big.
Collaborating ideas, sharing thoughts, fetching up a topic and writing the idea is not just a thing that can be done in an hour. Experienced writers bring lots of the elements on the table each time they negotiate with a client. These are the elements that determine the pricing theories or how much will they charge for a blog post.
What’s your take when a client asks you to find the specific in-line or featured image for the post? What’s your deal when they suggest you promote the post on social networks and groups? These are part of your services and help to determine your exact quotation. Just in case if you’ve not been doing all this the right way, this post will help you out.
A headline happens to be the very first thing to start off with when writing a blog post. Are you wondering why I mentioned headline as an element that determines what the pricing of a blog post should be? Well, stop wondering and start thinking of the brainstorming you subject your head to when deciding on what perfect headline to give a blog post?
Headlines also show off your expertise as an expert freelance blogger, so don’t blow it. This should be an element that forms up what your rate will be.
Another element you should consider when negotiating with a client is “Sub-Heading”.
Subheading is also not easy to come by especially when a client gives an express specification of word count with it. A blog post of 500-word count with subheadings requires a direct and simple writing which in most cases takes much time and creativity to write.
I pay close attention to images when writing a blog post. Images (qualitative and well-researched ones) form a basic part of a blog post. Personally, I don’t stop reading blog posts that have communicative images in them. There are images and on top of that, communicative images.
A communicative image is what a smart client would want you to add to his blog posts. Funny enough these images are not easy to find. Sometimes, I spend bulk of the time I map out for a blog post on finding images that clearly explains the content of the post.
The Bradford website designers team at Harrison Mann wrote something very engrossing about business blogging –
In most cases, some clients will like to provide you with their own images. If this is the case then you have no problem but if a client requires you find images yourself especially those that are royalty/copyright-free and properly credited, then do it professionally by adding the service charge to form part of your rate.
Most clients have an outstanding formatting guide they use on their business or personal blog posts.
As a freelance writer, your primary concern is to provide quality and helpful contents that will engage your client’s audience and at the same time add value to their lives. Anything short of this requires an additional action. Know that you are not charging this fee separately, rather it adds up to the pricing which you will give your client when negotiating with him.
The thing about following the formatting guide of a client is that they most of the times fall outside what you practice and so requires you learn or practice them each time you write until it becomes part of your style. Consider the time and effort invested to learn these formatting guides and know how to factor them in your rate.
Some freelance writers have die heart fans on Facebook, Twitter, Google+ and LinkedIn. Most of these fans happen to be potential readers to what you are writing for your client. Some smart clients will want to explore this opportunity by asking you to help with the promotion of their blog posts on your social media platform.
Ordinarily, this is not a big deal; it’s something you can easily do as a bonus for your client especially when the blog post matches with what you share with your fans. On the other hand, you can choose which client to do this favour and which to charge for the promotion.
However, it gets weird when a client whose business is an opposite of what you share with your fans asks you to help him with the promotion of his blog post on your social media platform.
So Where Is All These Leading Us To?
The ideal thing will be to get smart when negotiating your pricing with a client and never to get greedy. Earning more money from your freelance writing is great but not as great as adding value to the services you render.
When there is value in what you offer, getting clients to pay you an extra buck for the time and efforts added to make these elements of blog posts stand out will not be a hard thing because a value-added work speaks for itself.