Getting started with your own ecommerce business is an exciting adventure, but you cannot do it all on your own. You need to cultivate a customer base that trusts your expertise, loves your products, and wants to come back for more. That seems like a simple task: just build an attractive store, and customers will come. Having a successful ecommerce business takes a little more work than that, though. Here are some ways you can make finding customers easy and keep those customers returning to your store.
Get Fresh Shoppers to Visit Your Website
Before you have a host of loyal customers for your ecommerce business, you have to get those first customers to visit your site. That starts with researching which products are popular and most likely to sell. Once you’ve chosen your product(s), drawing in customers starts with figuring out what your target shopper looks like and where you need to advertise to catch the attention of those prime customers. Make sure your advertising and marketing efforts really speak to your customer, and don’t be afraid to connect with other businesses to increase your shopper base. The layout of your website can make or break those sales too, so think about going beyond a basic homepage and online shop. For instance, customers love interacting with content they can shop. Think back to when you loved flipping through catalogs, and create blog posts, videos and stories on your webpage that really draw interest to your products.
Convince Those Shoppers to Check Out
You’ve got customers pouring into your site and checking out your content. Traffic is high, but checkouts are not happening as much you would like. So, what’s the problem? It turns out that online cart abandonment is a pretty common issue for ecommerce sites. It’s kind of like window shopping: potential customers like your products enough to take a look at them, but don’t have an incentive to make a purchase. You can try to fix that by making your checkout process easy and quick to complete, since a lot of people just don’t like filling out tons of info to check out with their items. Another way to get customers to complete transactions is to offer free shipping. You can build shipping costs into the price of products or find other ways to lower your shipping costs so that customers feel like they’re getting the best deal.
Turn New Customers into Repeat Buyers
Once a customer decides to check out, you have an opportunity to keep them coming back to your store. If you keep carrying the same products, that may not happen, but if you can find ways to bring fresh items to your shop, your customers will be more enticed to buy again. A great example of consistently changing inventory that works can be found with online clothing shops. Because clothing needs and trends change each season, your customers are more likely to return for updated items. That freshness is important for online retailers, but you also need to stay in contact with customers. Connect with them on social media, send out emails, or find other ways to keep your business in the minds of your customers.
Show All Customers Appreciation
Whether your customers shop with you once or a hundred times, they need to know that you appreciate their business. You can do so with a simple thank you, whether you thank them with a handwritten note or send an email expressing your gratitude. Showing your appreciation will prevent and resolve the majority of customer issues, and build loyalty to your store. To keep customer frustrations low to begin with, be sure your return policies are easy to understand and flexible enough to accommodate any reasonable concerns. After all, the cost of taking back one T-shirt is far less than what you would spend finding new customers, so if you have repeat shoppers, try to be as helpful as you can if they need to return something to your store.
Attracting customers to your online business takes some hustle, but any success requires hard work. Put that work in now, and you can build a base of customers that will keep you in business and thriving. Always remember: your customers are what run your business.
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