It seems like more and more Australians are starting to shop online and that’s why we plenty of new ecommerce stores being launched. If you’ve started your online store and got some sales, chances are you’re wondering what your next move is supposed to be. No matter what kind of products you’re selling, one of your most important goals should be growing your business. And if you’re wondering how to do it, here are 5 tips that are guaranteed to help.
Use affiliate marketing
One of the best ways to help your ecommerce business grow is to use affiliate marketing. It’s a performance-based marketing strategy where you reward affiliates that send you successful sales. Basically, all you need to do is have your affiliates include a link to your online store in their blogs, social media posts, etc. The best thing about it is that you’re only paying affiliates when they make a sale which means high ROI is guaranteed. Of course, in order to make your affiliate marketing campaign pay off, you’ll need to find affiliates you can rely on. Moreover, you need to use an affiliate marketing software. This is a software made specifically to help businesses manage and run their affiliate programs with ease.
Offer complementary products
No matter what you’re selling, there will always be a few products that stand out. Once you identify the products that stand out, you can think about offering complementary products to customers who’ve bought these. This practice is also known as upselling and it’s a great way to grow your ecommerce store. It has proven to be a quite effective way to increase your sales, as many customers prefer to buy stock up on an entire product line rather than buy just a single item. So, if you offer complementary products on your online store, your customers will have a wide selection of items to choose from, which is always a huge plus. On top of this, you’ll see your less popular products get more sales.
Expand your business abroad
Of course, if you want your ecommerce business to grow, you need to look into the possibility of expanding your market. No matter if you’ve already conquered local market or not, expanding internationally can turn out to be very profitable. More and more businesses are going global and doing so might just help you take your business to the next level. Just don’t forget that this means that you need to ensure an effective delivery process. The best way to do so is to find local experts you can turn to. For example, if you’re based in Australia, working with a company that offers Sydney freight services is something you just can’t go wrong with.
Deal with abandoned carts
The biggest problem you’ll deal with when running an ecommerce business is shopping cart abandonment. About 65 of 100 users who visit your website abandon their leave your website without purchasing things they’ve added to their cart. Eliminating abandoned carts means you can increase your sales significantly and help your ecommerce business grow. Luckily, there are quite a few ways you can do this, with straight follow-up emails being the best among them. All you need to do is send an email to every user who signs up and tell them they still have products in their cart. Just make sure every email you send has an attention-grabbing headline and reminds the user of what’s in their cart.
Offering discounts is another great way to grow your online store. All you need to do is come up with different discount ideas and offer them to your customers. Some of the options you can never go wrong with include birthday, anniversary and seasonal discounts. There are marketing automation tools you can use to send personalized emails to your customers and inform them about the discount they can get on your website, depending on when they make the purchase. A recent research has shown that personalized birthday and anniversary emails have almost 5-time the transaction of standard marketing emails. If offering discounts doesn’t work well for you, you can think about offering free gifts instead.
There you have it – 5 crucial tips for growing your ecommerce business. Start implementing them as soon as possible and you’ll get to see more and more customers visit your online store.