With all the daily obligations when running a business, it’s easy to neglect branding, thinking that it can wait a more relaxing period. Yes, you need to take care of the bills first, make sure your clients are satisfied and provide your services or products each and every day. It’s hard to focus on branding your business, but still, you need be aware of something – branding can provide you with an unbelievably high potential to solidify your business. Yes, it’s also going to be hard work, it won’t take you long to promote a brand that your customers can identify with. So, why exactly should you do it and how to do it?
1. Make the right first impression
Maybe this is your first business or you are thinking about rebranding, but the point is that you want to make that first impression perfect. Customer service is the first thing to pay attention to – your good marketing campaign won’t help you if the customers are disappointed in your customer service. Your staff needs to be well-trained and ready to answer any general inquiries; otherwise, the branding process won’t go in the right direction.
As the brand is the face of your business, you need to decide what message you want it to convey. Whatever the message will be, your products and services need to reflect it because once a certain reputation is created, and it’s hard to shake it off. Make sure your brand produces an enjoyable experience that will make your customers feel comfortable while using your services or products. Recognition is important because, if it’s a positive recognition, it means the relationship between you and your clients is also a positive one. The recognition will also help you stand out from the rest of the competition, which is a big plus, as you are not the only one out there offering something.
3. Building trust
It’s very simple – people are more likely to purchase something if they believe that certain business is trustworthy and legitimate. You need to stop being a stranger to your potential customers and start building trust. Once it’s built, people will trust your products/services are better than others similar to yours and they will be ready to pay more than anywhere else just because they trust you and believe in your high quality. If you are consistent throughout your business, people will feel comfortable with purchasing from you.
4. Creating your logo
Investing time in designing a perfect logo is incredibly important for the process of branding. It is a symbol of the nature of your business, so you need to make an effort to get it right. Some businesses feel the need to squeeze as much information as possible into their logo, but it’s not the way to go – there’s going to be too much noise. It needs to be simple, memorable, with the right colors and style. Maybe you think that surfing the Internet to get some ideas will be enough, but you will quickly notice that they are all lookalike and that you actually need to consult a professional in order to have a unique logo that will help you with your brand. That’s why many business owners find it more useful to do Google searches such as “logo design Sydney” than to just randomly type in “cool logos” and waste their precious time. The right kind of graphic designer is worth every cent, as they will design an original, professional and clean logo.
Branding something means giving it value. In short, it’s like giving a promise to your customers which they know you will fulfill. Whatever you guarantee, you need to make sure you really deliver it. If you deliver it, you create loyalty – so, your brand means something to people. What you actually do is creating a unique bond with you loyal customers – these customers will come to love your brand and choose it above all others, knowing that you fulfill your promises. And when you have loyal customers – you also have free promoters of your brand! They will recommend you to their family and friends whenever an opportunity arises. In other words, establishing loyalty means constantly attracting new customers, without having to make any effort at all.
All in all, when building your brand, you will need to research your competitors, create a guidebook, a responsive website, business cards and some patience (to say the least). Luckily, there are many creative agencies, including Bapple creative, that can help you with this process So, once you’ve created a brand, you got yourself a real estate that provides you with dividends over time, without you having to do too much hard work. It’s only important to invest time in the very beginning and the benefits will keep coming years later. Branding will need you to have a solid strategy, and if you do it right, you reap the fruits of your labor soon enough.