In order to attract potential investors, a business owner has to ‘show them the goods’. Investors want to know that what they are considering putting money into will actually deliver. If you’re looking for investors, use the following tips to to show off the positive aspects of your business.
Promote The Margins
Investors love big profit margins. They want to throw money at something that has the potential to be a home run. A large profit margin is a pretty good sign they are on to the right track. Large profit margins mean you keep most of what customers spend on your goods or services. The fatter those margins, the more likely an investor is to invest.
A Clear Gameplay Going Forward
Nothing kills the excitement of a potential investor more than a businessperson stammering over their business plan. They want to hear clear and concise goals attached to a business plan that can be repeated by you time and time again with great results. They want to see something that is going to spread like wildfire.
Show Low Overhead
The leaner your operation runs, the more profit it keeps for itself. Cutting unnecessary waste means that more money goes to the bottom line. Administrative costs can add up, yet not add anything to the business itself. Things like office supplies, excessive paperwork, and time wasting meetings are just a few of the areas that most companies can afford to leave behind.
Display Your Best Talent
If you have some talented managers or supervisors that you trust, consider bringing them into the meeting. They can add value in the eyes of potential investors who want to see who is going to be steering the ship. These are your brightest stars, and they deserve the chance to shine. If the potential investors are impressed by your employees, they’ll be more ready to invest in you and your company.
Be Upfront About Potential Challenges
No savvy investor believes that any business has a perfect future ahead. They all know there are stumbling blocks which disrupt the flow of business and limit profits. If you’re upfront about these potential challenges, it will look a lot more impressive than if you try to hide behind the idea that everything is always going to be perfect. That won’t convince anyone, and it’ll just look like you’re either clueless about the industry or trying to deceive, neither of which will endear you to any investor.
Having investors interested in your company is a big step towards a successful venture. You should make every effort to get them to put their money with you. Be honest but also show just how smart of an investment your company can be for them. Good luck.