The search engine optimization (SEO) landscape has been undergoing rapid changes. The increasing importance of mobile apps, latest Google penguin algorithm, explosion in voice search and long-tail keywords are just some of the issues that form part of the current SEO debate. As a website owner, keeping up-to-date with all these trends is difficult.

However competent you are in SEO, it is important to rely on some tools to help maneuver the complex landscape. There are different tools that you can leverage at different areas of your SEO campaign. These tools help achieve better ranking while also improving user experience on your website.

Here are some types of tools recommended by the best Chicago SEO experts you should capitalize on as the year comes to a close:

Link Building Tools

While the place of link building is still a contentious issue, there is no denying that quality links can boost traffic to your site and boost your ranking on search engine result pages (SERPs). To ensure you are building quality links, there are different tools in the market including Linkminker, Moz SEO toolbar, Buzzstream among others. These help you identify broken links and repair them.

Content Management Tools

You have to create relevant content for your website and for a website owner, this can be tricky. These content-effectiveness tools help you build quality content and manage the same on your online platforms. Outdated content will be identified and deleted while SEO friendly content will be identified. Tools, such as Yoast, Buzzmo, and Outdated Content Finder are crucial to ensure your content is in check. It is important to appreciate the importance of quality content as a ranking factor on SERPs.

Keyword Research

The manner in which you use your target keywords determines the traffic you receive. It is hard to identify the best keyword phrases and this is made more complex by the fact that Google is not too eager to provide information about keyword performance. The reason is simple; everyone would start bidding for the best performing keywords as opposed to improving user experience. Luckily, there are tools, such as Ubbersuggest, SEMrush and Term Explorer that help you find the best keyword phrases for your website. You can also see which keywords the competition is ranking for and the value of keywords you have chosen.

Maintenance Tools

It is tough for a website owner to identify glitches on their site and repair them. However, there are tools that pinpoint all inefficiencies by providing comprehensive data on page titles, Meta descriptions, status codes and much more. These tools include Scream Frog, DeepCrawl, WooRank Plugin among others.

Rank Boosting Tools

If your SEO strategy is going to work, then you must monitor the techniques you are using. It is important to know how your pages are performing on SERPs for targeted keywords. This data is invaluable in improving your site’s performance. Some of the popular tools to boost your site’s ranking include SEMrush and Google Search Console.

For your search engine optimization (SEO) to work, you have to consistently monitor the performance. These different tools help you track different aspects of your SEO strategy in order to improve any weaknesses. It is also important to appreciate the importance of an SEO expert for your site.