If you run a company today, you need to leverage modern technology in a big way. And it is even more crucial when it comes to utilizing and hiring your employees. If you don’t, you could risk falling behind the rest of the companies in your market. So to help you get the most out of your people and put yourself in the best position to succeed, here are five ways that technology is changing the game for businesses in these areas.

Finding Employee and Recruit Information Online

In today’s age, you need to be better at finding the right candidates for your company than your competition. One of the issues of this is actually using their correct name to search for them. Another issue is native spelling differences, abbreviations, or foreign phonetic spellings that might vary. Thanks to new tech, like fuzzy name matching, you can leverage AI to find the right people no matter what.

Automated Recruiting

The world has opened up more than ever before. You can now connect with people across the world and hire them. However, without some form of automation, this task is going to be difficult. So leverage automated search and find functions of modern software to give your HR team more time to focus on major points.

Using Social to Brand and Inspire

How your people feel about your company is of the utmost importance. This is true for current workers and potential ones. Use social to brand your company in the best light and create a better team in the process.

Marketing Funnels

Marketing is key to your company’s growth. Using a funnel lets you automate large portions of this. That way, when you are testing, analyzing, and making predictions, your team has more data to use and apply to your market.


Security has gotten much more complicated than in the past. Today, you need more layers and better employees to manage it. Use network monitoring software to make sure no one is on your network that shouldn’t be.

When it comes to making a company successful, you need to use all the resources available to you. This is even truer in the age of technology. If you adapt and use modern technology to help you hire better people and make them more productive, then your bottom line will flourish. If you don’t, you could end up looking back wishing you had taken advantage of the technology above sooner.