The realm of the digital is teeming with users and brands trying to get the measure of each other. In such an environment, you can easily get lost in the overwhelming noise. Hence, one has to put visible, attention-grabbing signs on the highways of the internet in order to maximize the incoming traffic. This is achieved by generating authentic content, optimizing for search engines, paid advertising, blogging and social media activities. Even without a legion of marketers and deep pockets, it is possible to establish a strong online presence and make people flock to get the taste of it.
Despite many new trends in the marketing arena, the ads still have a crucial role to play. Choosing the right channel, though, requires a thorough planning. Marketers usually opt for paid search, pay per click, display advertising, and social media advertising. Furthermore, to take advantage of the paid search options, they pick keywords with a solid commercial potential, and try to beat the competition to them. Also, note that platforms like Facebook and Twitter are great for remarketing to customers who have already visited your website.
The booming social media landscape is unparalleled in terms of generating buzz. These networks are a potent tool for amplifying the brand messages and promoting content. Twitter is excellent for gaining traction with short faddy content, LinkedIn is suitable for building reputation, while image-heavy networks like Pinterest offer a promotional platform for B2C companies. Remember that it is a good idea to harness the power of visuals like infographics and viral videos, and to vary the length and type of the posts to avoid content fatigue.
Search engine optimization helps you tailor your content and pages to the requirements of the cyber gatekeepers and their robots. So, to boost the organic traffic, target long-tail keywords, establish internal and external links, utilize meta descriptions, and adhere to the ranking factors. Also, with updates like Google’s Panda, the quality bar for the content is raised, so craft it well. Finally, bear in mind that the online market is shifting towards mobile platforms, making responsive design key to providing a swell mobile user experience.
Drive engagement with your visitors by creating a quiz, webinar or a podcast. Use social media accounts as customer service instruments and show that you are responsive and trustworthy. Also, holding contests with cool rewards is something that creates stir in the community and enhances your position. Encourage people to submit their own content to qualify, and as for the rewards, go for a visa gift card, e-coupon, promotional clothing, USB, or other gadgets. You do not have to spend a truckload of money if you get creative and think out of the box.
Blogging is one the best ways to get noticed and forge reputation. It also helps in networking with industry influencers and experts. This is much easier if you explore guest blogging opportunities for reputable websites, and invite others to guest post on your blog. Also, create engaging headlines, include stunning photos in blog posts, and stick to things you can provide deep insight into. Stay on top of social trends and chose a topic that is relevant. Come up with organic content that does not feature spammy links, but simply begs to be linked to.
Highways and byways
To get the show on the road, you first have to get your site, blog and social media accounts in front of the people, and use their synergy to spark attention. This enhances your visibility on the overcrowded digital avenues, ensures large following, and improves profile within the industry. Directing the traffic enables you to reap many benefits, from the wider following on social media to positive public image. Of course, this is just the first step towards converting visitors into customers and seeing your revenues skyrocketing.