Technology is the great equalizer. It can make it possible for the smallest businesses to thrive when faced with giant competitors that have been around for years. Let’s examine seven tech tools that any business needs to utilize to compete in a market full of hungry, established and savvy competitors.

1. A Digital Camera

Most businesses regard digital cameras as something that customers use for snapshots, family events and other non-business activities. These lovely devices can create professional photographs that you can utilize to do everything from showcasing your products and services to making personalized images of your business. This makes digital cameras an invaluable tool for making a personalized and effective business.

2. A Media-Capable Computer

Most businesses have some form of computer already, but these tend to be less powerful and improperly configured to edit most media. If you want to make your own creative assets, which includes pictures and movies, then you need to invest in a computer that has the right software and hardware for editing media. These setups typically cost anywhere from $500 to $2,000 more than your average at-home desktop, but they are well worth it for modern businesses.

3. QR Codes

An increasing number of consumer devices are capable of scanning QR codes. These unique images allow devices to open web pages, retrieve information about a product, or bridge the gap between physical and digital realms. By utilizing these in your media, you can make it possible to establish more communications with your customers.

4. TecTiles

QR codes aren’t’ the only way to broadcast information to devices. Samsung offers something called TecTiles, which utilize NFC (near-field communication) to interact with digital devices that support this protocol. While support for NFC is less popular than support for QR codes, NFC is likely to be on the rise with the coming Internet of Things. Investing now will allow you to reap the benefits of this technology in your products and printed media.

5. Professional-Grade Laser Printer

Printing your own media is something that will save your company money and enable you to try new things. You can then invest in printing more of the same tested media to support your business. The best way to print this type of media is by utilizing a professional-grade printer. Laser printers are more efficient but require a higher initial investment cost, while ink jet printers are generally cheaper for the needs of smaller businesses.

6. Contractor Software

Keeping track of dates, appointments and customers is one of the hardest parts of being a contractor. One missed appointment can result in an incredibly unhappy customer, as can forgetting supplies and other job-specific details. Acculynx Construction Management Software is designed to make the job of contractors easier. It gives you ways to order supplies, document customer details, organize job photos and more. These functions result in better jobs and happier customers, which in turn results in your business being more successful.

7. E-Commerce Platforms

E-commerce sites have traditionally been limited to all but the largest companies or those that needed them the most. This was due to the investment these sites required. E-commerce platforms like Shopify are making it possible for businesses of all sizes to have e-commerce sites. This allows you to greatly expand your company’s influence and reach, which in turn allows you to provide more products to more customers.

Technology is one of the most important tools for the modern business to incorporate. By leveraging the most advanced pieces of technology, you can cut costs, expand your customer base, and deliver a better product to your customers. This results in one undeniable fact: smart companies that leverage technology alongside hard work will have a richer future than companies that do not take advantage of these things.