Email marketing is increasingly an indispensable element of digital marketing; it’s a powerful way to reach people and establish a connection. In fact, email marketing tends to be more effective when it comes to customer acquisition than the social media. Dealing with thousands of subscribers can be overwhelming, however. Here are the best free tools to help you with your email marketing efforts.

1)Benchmark Email

Benchmark Email offers a free starter plan that allows the users to set up an email campaign ready to send up to 14,000 emails per month and up to 2,000 subscribers. It offers basic email designer through its drag and drop editor. If you don’t have a list of subscribers yet, Benchmark Email can help you build your list through its list builders (sign-up forms, list import, etc.). It also offers auto-responders and polls and surveys. The tool also provides real-time reports (opened, unopened and bounced emails). Some enterprise features are not available for the free plan. While registration is required, a credit card is not a requirement.

2) MailChimp

MailChimp offers a free forever plan for users with fewer than 2,000 subscribers to send up to 12,000 emails per month. The free plan comes with sign-up forms, templates, and reports. A MailChimp badge is integrated on email campaigns set up through the free plan. The badge can be removed via a simple upgrade. If you deemed that it is time for an upgrade, you may choose between a monthly plan based on the volumes of subscribers and emails sent per month or on a pay-as-you-go basis. The latter works like buying a stamp (email credits) for an email. Options of email credits are also offered from 300 to 7,500 email credits.  While registration is required, a credit card is not a requirement as well. Users can cancel monthly payments any time.

3) VerticalResponse

VerticalResponse enables a user to send up to 4,000 emails monthly to up to 1,000 subscribers. The free plan comes with unlimited sign-up forms and unlimited social followers and posts. You can connect your Facebook and Twitter accounts. It also provides auto-responders (welcome emails) for a limited item. For solo-preneurs and start-ups, VerticalResponse also provides free email marketing guides. A credit card is not required, and you may upgrade to a monthly or pay-as-you plan.

4) ReachMail

ReachMail offers a free plan wherein a user may send up to 15,000 emails on a monthly basis and store up to 5,000 subscribers. The free plan is complete with spam checker tool, social media sharing, detailed reporting, list cleaning and, of course, free email templates. With $1, you can also get additional features such as email previews, Google Analytics integration, branding and priority send. Paid plans start from $10 per month. Users can downgrade any time.

These are just four, but these are some of the best email marketing software available for business owners. The best thing about these tools is that if ever you outgrow the free plans, you can always upgrade to a better-suited plan to your email marketing efforts. If an upgrade isn’t necessary, these are free forever.