The Japanese automobile industry is one of the most prominent and largest industry in the world. Since the 1960s, Japan has been amongst the top 3 countries manufacturing the highest number of cars in the world. Since then, the industry has been on an uphill journey to success. Ironically, the manufacturing techniques needed to reach this pinnacle of success came in part from the adoption of the approaches, techniques, and philosophy of American quality, Edwards Deming. Ignored by Detroit, Deming worked with the Japanese, helping that country become the world’s second largest economy at one point.

This year has witnessed Toyota, Honda and Suzuki as the top selling brands, with record breaking sales of Toyota. Let’s have a look at the top ten Japanese automobile brands which are most preferred around the world.

Best Selling Brands:


Toyota has been one of the bestselling brand for the last couple of years. True to its slogan ‘Let’s go places’. Toyota cars are not just the best selling cars in Japan, but all across the globe.  It was founded in 1937 by Kiichiro Toyoda and since then Toyota cars have revamped the automotive industry worldwide. Toyota has a long history of continuous improvement and with its state-of-the-art technology, high quality products and services; Toyota is also known for its environment friendly efforts. Toyota’s full hybrid system is very popular in the automotive world. Toyota is the industry leader when it comes to hybrid cars. Toyota has something for everyone; from luxury sports cars to family SUVs to minivans. Some of the famous Toyota cars are Corolla, Camry, Land Cruiser, Yaris, RAV4 and Prius.


Honda was established in 1946 by Soichiro Honda and Takeo Fujisawa and is one of the largest car manufacturers in the world today. Honda started off as the producer of 2- cycle motorbike engine and has created its own place in the automotive industry, at the global level. Some of the top selling cars of Honda include Honda Insight, Civic, Fit, Accord, CR-Z, legends and CR-V. Honda primarily focuses on producing mid-range cars targeting masses rather than a niche market. Their continuous efforts and innovation in alternative fuel vehicles like plug-in electric cars and hydrogen fuel cell cars are much appreciated.


Suzuki is one of the oldest brand, founded in 1909 by Michio Suzuki as a loom factory. With the owner’s strong interest in diversification and consumer demand, the company moved into the car manufacturing business in 1937.

Suzuki is considered among the leading car manufacturers in the world today. Suzuki is mainly known for its lightweight reliable and affordable cars. Some of the well-known Suzuki cars are Swift, Alto, Wagon R, Ertiga, Celerio and SX4.Suzuki is also the front-runner in Kei-car (small vehicles) segment in Japan.


Nissan was founded in the year 1933. It is aimed towards producing cars with proficiency, sophistication and style.

Majority of the Nissan vehicles have a unique style and are very spacious which appeals to almost everyone. This car brand believes in moving people, moving their hearts, and changing history. Nissan is a very prominent Japanese brand in China, Russia and Mexico. Bluebird, Primera, Micra/March, Altima are some of famous and successful Nissan cars.


Mazda was founded by in 1920 by Jujiro Matsuda. It began as Toyo Cork Kogyo Co., Ltd a machine tools manufacturer and entered the world of vehicles in 1931.In 1984 it was renamed as Mazda Motor Corporation. Mazda has given lots of engineering modifications ideas to the industry. Mazda Motor Corporation is well known for it’s enjoyable, pleasant to drive cars. With their revolutionary ‘Skyactive Technology’ Mazda has taken a fresh look at all of the vital elements of a car like an engine and transmission to the platform and redesigned them from the ground up. The sports car category in Japan is also well represented by Mazda.


Subaru is the automobile manufacturing division of the popular transportation company Fuji Heavy Industries and introduced its first car in 1954. The brand has been admired by a large number of people from all across the world. The top priority at Subaru is given to on-road performance and that’s the key reason why so many people prefer Subaru cars. Subaru is known for its use of the boxer engine layout and Symmetrical All Wheel Drive technology. Popular Subaru cars are BRZ, Impreza, Outback and Tribeca and they have helped Subaru to retain its position in the list of largest international car brands.


Mitsubishi is one of the oldest and is creating cars from 1917. Mitsubishi takes pride in its fuel efficient cars, crossovers and electric vehicles. Mitsubishi models Lancer and the Outlander established its name among important auto companies.


Daihatsu was founded in 1907 and one of the oldest Japanese car manufacturer. Toyota Motor Corporation owns 51 percent of the company’s shares and is a Parent company to Daihatsu. It is mostly known for its wide range of compact city models and off-road Japanese Cars. Some of their popular models are Move-Custom, Copen, Materia, Mira, Midget, Mebius, Luxio, Max, Taft and Taranto. Daihatsu withdrew from the European market in 2013 but is still one among the top five bestselling car manufacture in the Japanese domestic market.

Therefore, Japanese car brands can be seen and are loved by people all across the globe. People even love to have used cars from these popular brands if they can’t afford or are not willing to buy new. Due to increasing demand of imported Japanese cars, there are several companies came into the industry such as Prime Autos Japan, who deals with used Japanese branded cars and exports them to different countries. These car brands incorporate several qualities that consumers look for, but one quality that distinguishes Japanese car brands from other manufacturers is their consistency towards quality and efficiency. Along with these, their ability to consistently improve and adopt new technology has won millions of hearts all around the globe.

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