If you can make the right moves at the right time, your Web application could be the way to a larger and appealing profit. However, in order to use your application to its fullest potential you need to have a game plan that strategically reaches your consumers where they are most likely to be. 91 percent of the world’s population has a smartphone, according to Pew Research. It’s safe to say that the majority of these users use their devices to make purchases, surf the Web and explore apps. Your Web application has the potential to reach whatever market you are in. Read on for the top four tips to marketing and managing your app to increase visibility, manage sales and ultimately increase revenue.

Tip #1: Hook Them with Your Logo

The first step to managing a successful Web application is ensuring that your product, and logo are integrated to send the message that your product is the one consumers need. Your logo should visually capture consumer attention while also providing a quick graphic of what your product is known for. If you aren’t confident that your logo is sending the right message, use a free online tool such as LogoGarden to structure and design your brand emblem to fit your application. A unique logo that communicates what you’re about does the job of any explanation that you could provide on your website.

Tip #2: Craft a Simple Mission Statement

In addition to your logo, crafting a simple mission statement helps to give people an idea of what service you are providing with plain and simple terminology. When composing your mission statement be sure to have your end user in mind so that the language is accessible and powerful. Your statement should provide purpose and be directed towards what you’re all about.

Tip #3: Stay on Top of Your Sales

Once your app is up and running make sure that you monitor sales and track the success of your application by responding to the activity your app receives. You can choose to manage your ad sales and take charge of the data, or you can use mobile apps designed to make the task easier for you.There are many applications and software systems that offer reporting tools designed to provide business professionals with organized data that is easy to understand and immediately applicable towards your business strategy.

Tip #4: Communicate

The most successful marketing strategies are grounded in the idea that communication is what takes a good company to a great one. 74 percent of small business marketers saw an increase in website traffic after investing only 6 hours per week on social media, according to Zift Solutions. While you are managing the sales of your app, also pay attention to social media and the conversations that are happening on any of those avenues. By responding often and early to concerns or questions, you make clear that you are wholly invested in your customer and will do what it takes to give them what they require. So, even if your product is pricier than what your competitor may offer, you can edge them out by providing exemplary service that customers can rave about.