Today’s consumers are putting their money where their mouths are. They want to know that the places where they spend their money are treating employees and suppliers in a fair way. Your business can use these four strategies in order to assure customers that all employees are treated fairly, paid equitably and are able to take time off to spend with their families.

Paying a Fair Wage

Paying a living wage for your location is one of the best ways to assure customers that your employees are treated fairly. To do this, consider a display in a prominent location that highlights your starting wage. For example, a popular chain of discount grocery stores uses a placard near the entrance that advertises the starting wage for new hires, and that wage is about 150 percent of the minimum wage in each state where they do business.

Recognizing the Best Employees

Publicly display awards or recognition for your best employees. For example, consider an employee of the month award with a photo of the employee. Display it in a prominent place, such as near the main entrance of your business. If your employees wear name tags, consider an addition that reflects their honors and achievements.

Contributing to Worker’s Compensation

Worker’s compensation is required of most businesses. This is a funding pool that pays a portion of an employee’s salary if he or she is injured on the job. Funding worker’s compensation helps your employees to pay their basic bills and covers their medical expenses from an on the job injury.

Offering Paid Time Off or Closing on Holidays

If you choose to close your business on secular or religious holidays such as New Year’s Day, Independence Day or Christmas, consider posting the reason why. A simple sign that you are closed so that your employees can enjoy time with their families demonstrates to customers that you treat your employees well. If yours is the type of business that needs to be open on those days, show customers that your employees will have shorter shifts or be compensated appropriately.

When your employees are treated well, they will be loyal to you. This boosts your profitability and helps your business to run as smoothly as possible. Fair treatment of employees also increases their happiness on the job, and this will be reflected in how they perform customer service. This situation creates a positive feedback loop that will help to keep your company in business.