Business Production: How to Go from Making a Product to Turning a Profit

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There’s a lot that goes into making a good product. But even after you have the product itself, you face the daunting task of selling it to customers. This guide will go over how best to go from making a product to turning a profit.

Make a Good Product to Begin With

To start, you have to fashion a salable product to begin with. This can be tricky, and even a great product won’t always catch on, even if you do everything “right.” That being said, there are ways to increase your chances for success. First, ask yourselves if your product idea is fulfilling a need or solving a problem that people will respond to. Make sure the same thing hasn’t been done before, and if it has, what improvements you can make. Use good quality materials and make it as user-friendly as possible.

Identify Your Target Audience

The first thing you need to do when you have a product you want to sell is determine who will buy it, and therefore, who you should market it towards. Be specific in your plans, including gender, age range, physical location, etc. It’s very easy to target too broad an audience for most products, which usually leads to decreased sales because the product is not being presented to the people most likely to buy it.

Up Your Marketing Game

In order to turn a product into a sale, you have to get it in front of people. If your company cannot afford or does not wish to hire a marketing employee or marketing department, then consider hiring a third-party marketing service or consultant. There are plenty of marketing strategies and tactics that work for products, such as online and media advertising, attending fairs and trade shows to show off the product, letting customers try the product out and using screen printing services on the product or for advertisements like those offered by Schilling Graphics. Besides targeting your marketing, the other most important thing your marketing strategy should aim to demonstrate is what sets your product apart from its competition.

Make Necessary Improvements

Based on feedback you receive at any point in the process, be willing to take it into account and make changes, even major ones. If the product is still in production or early testing, you can make changes before it is made available. If the product has already been released, watch customer response carefully and fix any issues or add additional features as needed on the next run. This shows customers you care about them and your products, and also improves the product.

Creating and marketing a new product is always a significant undertaking, but by establishing a plan and asking yourself the right questions, you will hopefully make a good profit off your new product.

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My name is Lizzie Weakley and I am a freelance writer from Columbus, Ohio. I went to college at The Ohio State University where I studied communications. I enjoy the outdoors and long walks in the park with my 3-year-old husky Snowball.

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