Latest Technological Trends in Small Business

Any small business desire is to grow. 2013 has seen small businesses embrace technological trends to boost their income levels and deal with the recurrent issue of survival and competition. This is because adopting these technological trends promise the payoff of lowering the costs and thus ensuring a considerable profit…

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How Infographics and Professional Branding Leads to Direct Response

Introduction of infographics has brought a revolutionary change in concept and practice of e-business, which is significantly different from the old school of trade. Infographics is earning much popularity over time for the ease of understanding complex data through illustrative mode of representation. Direct response marketing is significantly different from…

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Multivariate Testing – Getting More Conversions

For years, online business owners have understood the importance of A/B tests or split tests. This allows a business to use two different versions of a Web page. Conversion and response is then tested to see which of the two is better for sales. Multivariate testing is similar, but on…

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How to use keywords to promote your business

The Website is an important element of small business and keywords play a significant role in promoting your business, whether it is small or big. The keywords allow the websites to be searchable for business and generate good traffic to the website. The company’s online approach must include using the…

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