Multivariate Testing – Getting More Conversions

For years, online business owners have understood the importance of A/B tests or split tests. This allows a business to use two different versions of a Web page. Conversion and response is then tested to see which of the two is better for sales. Multivariate testing is similar, but on…

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How to use keywords to promote your business

The Website is an important element of small business and keywords play a significant role in promoting your business, whether it is small or big. The keywords allow the websites to be searchable for business and generate good traffic to the website. The company’s online approach must include using the…

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