The Importance of Using the Best Digital Signage Templates as Part of Your Emergency Communications Strategy

Signs have always found use as part of the emergency communications signs of any organization. We have all seen information put up in buildings regarding what should be done in the event of an emergency, and more popularly with regard to fire emergencies.

These static signs have been very popular and can still be seen in these buildings but with the development of technology, more and more people are using digital signage as the emergency communications tool of choice.

But how?

There are generally four ways in which you can use digital signage to manage crises and improve responses to any emergency that may arise.

  • Prevention

    The best way to respond to an emergency is to be ready for it. You can have content running through your digital signage screens explaining to people how they can respond in case of certain emergencies. Run them regularly at certain set hours to make sure everyone gets the message.

  • Preparedness

    Along with prevention, you need to inform people of the set plan of action and the location of safety zones in the event of an emergency like a fire. You can run this information regularly for the emergencies that are common in your area and have it on standby, ready to run for the more unusual emergencies.

  • Response

    You need to ensure that automatic alerts are integrated within your digital signage strategy for emergency communication. This handles the scenario where no one may be present to put up the relevant information regarding the emergency. It will function much like the alarms that go off automatically in the event of a fire.

  • Recovery

    No emergency lasts forever and you need to take that into account with your digital signage. You should have a clear recovery plan integrated into your digital signage strategy which includes notifying people that the emergency has passed and they can resume their normal work.


These steps are very similar to what would have been done using static signs or in emergency response trainings. With digital signage, they are more effective both in terms of communication and cost, offering a great advantage for the users.

It is a great idea

Speaking of advantages, there are several advantages that digital signage can offer to you as part of your emergency communication strategy. First, you will be able to provide fast updates. You will need enough screens distributed throughout your organization and one of the best digital signage templates and software. Then all you have to do is type the emergency message and it will be seen instantly throughout the building. This is even better for you if you are handling the emergency communications among several buildings like in a campus or a hotel.

Another advantage is the cost implications. The digital signage installations can be used for multiple purposes while static signs are only good for what they were originally made for. So in the grand scheme of things, you end up spending less by re-purposing what you already have.