More and more businesses are getting into the mobile application world. The field has been growing and now is a better time than ever to develop an app for your small business. You have the ability to learn from the mistakes of other businesses that made apps before you. So many small businesses create mobile apps only to have them crash and burn. Keep that from happening by following these pointers.

Make them compatible with all operating systems

This is extremely important. Businesses lose out a lot of potential customers because their mobile app only works on one operating system. There are three major operating systems to take into consideration when you’re developing a mobile app: iOS, Android, and Windows. If you are only familiar with one kind of operating system, don’t ignore the others—consider using a mobile application developer to help you make the app completely compatible on all fronts. Vine and Instagram are perfect examples of apps that took way too long to reach Android and Windows. This causes a lot of frustration among potential users and it may cost you their business altogether.

Don’t pester users with notifications

A lot of new app developers don’t realize that people don’t enjoy constant notifications. Generally speaking, people only like to hear their phones if they have a call, text, or e-mail. Anything else is pushing it. Nothing will make a user delete your app faster than if it constantly makes their phone buzz with notifications. The last thing any business wants to do is annoy their customer. Keep the notifications to a minimum and you will keep people from deleting it off their phone.

Give incentives for using the app

People will only use the app if it benefits them in some way. You have to ask yourself, “What is my application offering to the consumer?” Give them specials, coupons, exclusive content, or any other type of reward that benefits those that use your app on a regular basis. The key is to make the benefits for the customer appear easily accessible, or they won’t put in the work. For example, Chipotle allows you instantly place an order for pickup at just the tap of a button. This type of approach makes the customer do a minimal amount of work to get a burrito or taco—making it appealing.

Be very careful with ads

If you’re making a free app, you obviously want to make sure you can still monetize it. The best way to do this is through ads, but this is like walking a tight rope. Ads are great at making your app look cluttered and unprofessional. Ad placement needs to be ideal. Ensure you aren’t covering any actual content and place them out of the way. Nothing infuriates people more than an ad that they actually have to “X” out of. They will delete your app at the blink of an eye.

All in all, there are many different things to take into consideration when making your mobile app. If you follow these pointers, you have a much better chance at developing an app that consumers will enjoy and not one that will collect dust in the app store.