Mobile commerce continues to expand its reach across the globe at a phenomenal pace. Ecommerce apps are now considered to be a mainstream way for consumers to shop on the go. In fact, “mobile commerce now accounts for nearly one-third of all U.S. e-commerce sales,” according to an analysis of data from Internet Retailer’s newly published 2016 Mobile 500.
If you consider these numbers, you would understand that ecommerce apps means serious business. They open a whole new world of opportunities and increase your sales and reach, irrespective of size of ecommerce stores. Now it is about the right time to develop ecommerce mobile app.
But ecommerce app is not about creating a replica of your mobile site. It is important to apply a great deal of thought to create a perfect user experience. Here are few guidelines that will help you create a seamless experience for your ecommerce app users.
Keep it Simple
When it comes to designing UI for ecommerce mobile app, you need to keep several factors in your mind. One of the most important factors is the precious screen real estate of a mobile device. Furthermore, you also need to design your app so that it’s easy for your target audience to buy from app. The key is simplicity. Your app screen should be simple and uncluttered that highlights navigation system, most popular items and search functionality.
When it comes to ecommerce websites, you often notice large menus with zillions of categories and sub-categories. Unlike websites, ecommerce apps provide limited space to show items effectively within the global navigation. In order to simplify the discovery process for users, you should ensure that your menu is positioned clearly throughout the app and that your menu list only contains the most important categories/sections.
Prominent ‘Add to Cart’ Button
Don’t force users to take too many steps or go through layers of navigation to complete a purchase. If they have to take too many steps, you are more likely to alienate the visitor. It is important to keep a prominent ‘buy now’ or ‘add to cart’ button on product descriptions. This will make purchasing very simple and greatly improve customer experience.
Remember, users are shopping on the go. Nothing can tend to be more annoying than long sign-up forms. However, if your signup does not end according to the recommended size, you need to come up with progress bars to keep your users updated about the next screens coming up. A progress bar informs users they have more screens to complete before the process is complete.
Safety Comes First
Nothing matters more than security. Always ensure that personal and sensitive financial information is safe all time. Never ever compromise on security aspects. Even if it results in increasing your development budget or time to market, this is one area that you can’t risk
Spend your time and money on building an app that is secure. After all, the reputation of your business depends on not just selling the best products, but also ensuring safety of customers. Security breach simply means that you have lost your audience forever.