Instagram is the premier social media platform for multiple types of small businesses. Focusing on only visual content, business owners can use this platform to let audiences know about their products through pictures easily. One of the most efficient techniques to get more out of Instagram is in using hashtags. Hashtags will help you to give your products and services more exposure. In this article, you shall learn about how you can increase your audience’s engagement with hashtags.

Benefits of using hashtags:

  1. Adding popular and related hashtags to your posts will help you get more traffic to your website.
  2. Hashtags will help you to search for related products and check out what your competition is doing, and you can also find excellent content online. Furthermore, users will be able to find your business more efficiently with hashtags.
  3. Hashtags will gradually help you to build your own brand and give you recognition for your products and services.
  4. Hashtags can be used to promote live events regarding your business.

Rules for using Hashtags:

  1. Use hashtags which are relevant. Do not use hashtags arbitrarily, as this can go on to ruin audiences’ trust on your posts and that can damage your business reputations.
  2. Keep your hashtags short and straightforward. Do not over complicate your hashtags. Keeping simple tags enables you to engage your audience more readily as people do not like to spend more time online to decipher a message.
  3. Research on your hashtags, check out what is the trending hashtag for your specific industry.

Create hashtags when:

  1. You are holding important business events or promotions. Tag people in your posts. Make people talk about it, engage people to spread the word around. All this helps in marketing.
  2. When you post stuff related to your industry, it helps to keep your audience aware of what is happening in your industry. It is only for your core audiences.
  3. Promoting your products: This is obvious when you are promoting specific products or services, use hashtags as they will help you to build a fan base.
  4. Campaigns and social causes: It is essential for you to keep a social profile ready too. Take part in or organize campaigns of social importance as they will help in gaining audience trust also.

You can visit Gramista to learn about various ways to increase your Instagram followers.


Instagram is one of the most efficient social media platforms for businesses today. It is compact, essential in its interface and solely focused on its approach to visual content, social media platform. Companies use Instagram to boost their sales by only uploading graphic content. One of the easiest techniques to get more out of your Instagram posts is by using hashtags as these will make your posts appear more frequently when users search for anything particular or anything related to your products and services. It will allow your posts to be discovered by more people and consequently increase your business.