The first thing to notice for any UX related element is Graphic design, which is no doubt one of the main components to create an effective marketing campaign. The accurate design does the whole thing right from creating credibility with the viewers to establishing a brand identity. To elaborate, it involves using the precise combination of design fundamentals that include right colors, typography, and most importantly, a fine layout which can differentiate a marketing campaign, converting people into customers like totally crazy or totally being flat.
Although, there are some of the evergreen design rules, which you would want to follow to create a distinction for your brand. Since graphic design is and will always be a repetitively evolving platform, it is not mandatory that what technique has worked yesterday is not expected to work today; and those who want to achieve maximum outputs from a marketing campaign, they should and must stay in the top list of the trends and current tech developments. And yes, don’t forget to keep connected with the tech-buzz of whatever’s happening in the pool of graphics logo design.
Today, I’m listing my top favorite graphic design tips you should follow this year to bash your marketing battles out of the field.
Responsive Mobile Design
2018 is the year where everyone will be surfing websites through their smartphones. The scales listed towards mobiles’ favor in 2016 when the global use of mobile internet outshined desktop for the very first time ever, and this trend has continued to rise over the last two years. If most people are utilizing their phones to get connected with brands, then you need to create a platform that is custom-made to mobile.
Responsive mobile design states that, when you design websites, landing pages, and the other digital assets, they get resize at the time of being viewed on a mobile device. This explains that the design is not inaccurate the moment when a potential client view at it on a small mobile phone screen.
Having a responsive site is not only important from a design standpoint but is also important from a marketing viewpoint. Google penalizes sites with a less-than-stellar mobile UX (user experience), which will put your ranking down and will make it tougher to reach your buyers.
Almost every major brand has now formed responsive mobile sites, but not all of them have made their logos totally responsive. Despite that, many have simplified their logos to make them smaller to appear on a smartphone screen, however, none have adjusted their logo design style based on the actual smartphone screen size. A creative and exciting responsive logo can be a source to keep the branding stable throughout your ongoing marketing campaigns. It doesn’t matter how your users get interacted with your campaigns, this is something which you’ll definitely wish to ponder in the upcoming year.
Retro Pallets and Their Patterns
Everything old is fresh again in 2018, mainly everything which is having any similarity with the era of 80’s or 90’s. There are few examples to relate, like Scrunchies are back again in fashion, Levi jackets of 80’s-era are now trendy among youth, and not only this, retro-inspired patterns and color palettes are also getting hype in the design world today. If you are inspired by the retro schemes of design and are also using retro-inspired color patterns, it can surely help you in your marketing campaign feel, keeping both nostalgic elements and current trends at the same time.
Bottom Sticky Elements
At the time of using a mobile device, you are in a habit of using the bottom of the display screen for navigating purpose. So there is no point of putting the most important messages displayed here and there on the screen, as those messages which stay with the viewers, result in generating valuable benefits for the company.
In 2018, you are expected to see the brands, by stirring their sticky design fundamentals from the extreme top of the page, right down to the bottom to make a more spontaneous user experience. But most importantly, for the sake of increasing the conversions; if you really want your marketing campaigns to get converted, you should think about doing the same.
Scalable Vector Graphics
A key factor in many of the marketing campaigns is to create collaborative and interactive multimedia experiences. No matter if you are marketing a high-grade property and need to give a collaborating 360-degree tour, or you are marketing any specific product that gives your customers a 3D experience, you would need to create a way to get these multimedia experiences, without slowing your website down. The brand new way to do so is Scalable vector graphics (SVGs).
Well, Scalable vector graphics (SVG) is not a new thing, but surely it is going to be an exciting trend in 2018.
SVGs do not entail HTTP requests, which means you need to have an animated Scalable Vector Graphic just like a 3D product image, which visitors can interchange to have a view by all angles without it slowing down your page speeds. This creates a better user experience which can help boost conversions and make your marketing campaigns more effective.
Scalable vector graphics are going to play a remarkable part in Virtual Reality and Augmented Reality. There are two other trends that are set to take off in 2018.
Custom Graphics and Illustrations
If you want your marketing campaigns to get succeed in 2018, you have to be original and the finest way to yield an original design is by going custom. Custom graphics and illustrations have been famous in print, but they have occupied their self from the second scam to general stock images in the digital era for years. 2017 has witnessed the main shift in the technique where images were used online. As and when more products try to find for breaking by the chaos and create themselves as an exceptional presence, they initiate to integrate more dynamic graphics and illustrations containing in their marketing campaigns.