A general rule of thumb in digital marketing is to start developing your SEO strategy the very moment that you decide to start a website. Not only just because Google values older domains more, but also because you will need to attend quite a few matters prior to the launch.

While there is no exact formula that can help you choose the best possible domain name, and ensure your rankings and traffic from the very start, there are quite a few rules that you should take in consideration. For example, did you know that websites with exact match keyword perform 80% better than their counterparts, but could also get penalized by search engines very quickly?

In order to choose an attractive, memorable domain name which could define your future success, answer the following short list of questions.

Is your domain name branded?

Your brand should be your guiding star. That includes having your brand name in your website’s URL too. This is why the majority of SEO strategists actually advise that you start building your brand image after you’ve checked whether the desired domain is already registered. Choosing a brandable name and building your reputation based on an exact match keyword would ideally be the solution that you are looking for.

However, if you are looking for an exact match keyword domain, check that keyword’s data first with Google AdWords Keyword Tools. Of course, optimizing a website that offers a service and having your domain and company named after it is a tempting choice. But don’t forget to sty cautious. 

Is your domain name short and memorable?

Registering a name that is short and memorable is a simple marketing trick that works well in both digital marketing and offline, more traditional type of marketing. Shorter names are easier to remember, and easier to type. So while you are gaining a name that will be fit for referrals, giving you a lot of word-to-mouth buzz, you will also gain a good URL structure. Which will soon become very important.

But don’t forget to make your brand message presented as transparently as it possibly could be. You don’t want to have a great name that people will always remember but forget what kind of service you provide.

What’s the right TLD extension?

For decades, most website owners simply chose to use the .com extension. With the emergence of new TLD extensions, the majority of SEO experts advised companies to still use the .com extension since people and potential visitors “couldn’t recognize the name of the website due to a missing .com suffix. On the other hand, by breaking this pattern, a lot of people managed to actually build a brand due to an inventive suffix.

So when you start checking available names for your website, you can maybe think of an interesting word that will suit a .me domain for example. With some effort, you could probably find a combination that would make your brand recognizable, your service transparent, and your online presence unique.

Mind the copyright. If you are using some content that you are not supposed to, this is something that you will find out only once your company grows large enough to actually draw some attention. So better be safe than sorry. Check your brand name before launching the website.