Whether you handle cloud computing services, you offer web design skills or you simply maintain customer data on your servers, you know how important it is that you keep all of your data secure. Regardless, security breaches and data leaks happen. Once a data breach happens, it can damage the trust you’ve built with clients and customers. It can hurt your reputation, so you’ll need to put extra work and focus toward rebuilding relationships and repairing trust with clients. Read on for a few tips to help you handle a data breach and get back on pleasant terms with your customers:
Some data companies believe that if they don’t talk about a security breach, that it will be as if the breach never happened. The truth is that things have a way of getting out, and if you don’t acknowledge on your own terms, you will need to acknowledge it at some later point when someone else finds out about it. Beat everyone to the punch by informing clients about the situation—you are more likely to lose customers if you keep people in the dark and try to brush the breach under the rug. If you get the correct information out there first, you lower the likelihood of rumors and negative reports going around about the company.
It can take some doing to balance the fine line between boring an audience with technicalities and offering them a general description that is too broad to be any good. However, you need to make sure that your clients know what happened regarding the data breach, and what is being done to fix it. Explanations may feel as if you are leaving yourself open to censure, but they are an important part of moving forward. Avoid vague descriptions or revealing too much—find a good balance that will inform your clients without confusing anybody.
Introduce an Expert
Sometimes, your clients’ faith is going to be shaken up in a big way after a breach of data security. This means that you may need to bring in a new face to calm those fears and to bring some closure to the situation. Appointing a new head of virtual security or an encryption expert is a good choice when you are thinking about creating a new bond of trust between you and your clients. By showing that you have an expert handling the situation, many of your customers will begin to trust that something like this is less likely to happen in the future.
After a security breach, there are going to be people who want to know what they can do to protect themselves. One of the first things that you should remind them is that their passwords need to be unique and they need to be changed on a regular basis. Remind them that changing their passwords enhances their safety. This gives them some power, and this further comforts them. Depending on the type of data and systems you specialize in, there might be other helpful resources and tips you can offer to clients to help give them more control over the situation.
When you are dealing with a breach in your data’s security, make sure that you address it at once. Your clients’ information may be on the line, but so is their faith in you as a company. With a proactive and transparent response, you will have a better chance of rebuilding trust and moving past the problem. If handled incorrectly, a breach like this can cost you the bulk of your best customers, and might put the future of the entire company in jeopardy. The information for this article was provided by the professionals of MapADataCenter.com, who provide information for those trying to find a data center.