Is Windows 8 Affecting The Laptop Industry?

The much talked about Windows 8 has indeed had a significant impact on the laptop industry in recent times. Companies such as Sony and HP Laptops have reduced the costs of their laptop models, because of this operating system. The extent of this impact can be understood by analysing the changes that have come about in the laptop industry itself, such as price slashes and so on. This operating system has not been well received by customers around the world for various reasons. One of the primary reasons for its placid reception is the fact that this operating system is based on the touch technology.

Windows 8: What It’s All About

Windows 8 is the much-hyped version of the Windows operating system that is meant for home theatre PCs, laptops, tablets and desktops. This version of Windows was made available to the public on the 26th of October, 2012. The Windows NT Kernel (version 6.2) has been used by this operating system. This operating system was designed with the intent of competing with leading operating systems such as the Android and the iOS. The highlight of this operating system is that it provides the users with a touch-based interface. It also supports the synchronization of numerous apps and provides the users with many security features as well. It also supports settings between numerous devices.

The Start screen of Windows 8 comprises of numerous tiles, each for a specific application. This screen has been used to replace the conventional Start menu that other Windows-based operating systems would provide their users with. The users have been provided with a Windows store, which allows them to download a wide range of applications that can suit their requirements. It is interesting to note that research for the development of this version of Windows began much before that of Windows 7.

This version of Windows utilizes the latest technologies such as cloud computing, USB 3.0, low-power ARM architecture, near field communications, 4 Kn Advanced Format, and much more.

Effects Of Windows 8 On Laptop Sales

Since the day of its launch, Windows 8 didn’t seem to be very fascinating to its customers. Sales of Windows 8 laptops across countries such as India have dipped greatly, leaving companies with no other choice but to slash prices. Sony and HP laptops are two of the major laptop brands that have reduced the cost of their Windows 8 laptops by Rs. 2000. This dip occurred just a few days after manufacturers in the US slashed the prices of laptops. According to a well-known analyst of the marketing research firm, Cybermedia Research, large amounts of money are spent on smartphones, and PC makers aim at increasing sales by slashing the prices of their laptop PCs. However, there hasn’t been much of an interest for Windows 8 PCs from the start.

Sony labelled this slash in prices as “routine”; however, the HP Laptop Company chose not to comment on this issue. Windows 8 is yet the biggest plunge made by Microsoft Inc., to make their operating system a bit more appealing to its consumers. However, it does not seem to be working, as consumers are more interested in using hand-held touch devices rather than laptop PCs. In the year 2012, the shipment of PCs into India grew to 12 million, from 11.5 million the previous year. The launching of Windows 8 was anticipated to bring about tremendous sales by its manufacturers, as it provides a common touch interface for mobiles, tablets, and laptops. However, in most developed markets, the sales are continually falling. According to the research manager at IDC, Kiran Kumar, a touch-based laptop PC, in the price range of Rs.30,000-35,000 may just be the beginning of good sales for Windows 8 in the Indian technology market. The prices of Windows 8 PCs were kept at a high level, as vendors intended to sell away the remaining Windows 7 PCs, notes Kumar.

After taking a look at the negative impact of Windows 8 OS on the laptop industry, it is wise for every individual to wait and watch for technical fixes in this OS, before ever buying a Windows 8 laptop.

Reference Links:

http://en.wikipedia.org/wiki/Windows_8
http://articles.economictimes.indiatimes.com/2013-05-01/news/38958333_1_windows-8-global-pc-sales-sumanta-mukherjee

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