Billboard or paper marketing is almost as extinct as the dinosaur. Digital marketing is the best way to reach your clients. Social media, blogs and email newsletters are just a few examples of the ways you can reach your customer base. Take a deeper look at how you can make marketing more intuitive and easy to apply in today’s fast-paced world.
Keep it Simple
Being intuitive means that anyone in contact with that site will know how to navigate it within seconds. Keep your marketing as simple as possible. Too many words, colors or details will simply turn people off from the information. Any marketing tactic should also convey the business’s purpose without much effort on the viewer’s side. If there’s a question about what the company sells, the marketing strategy is too complex. Simplify it for the best results.
Make your programming job much easier by adding buttons to your homepage. These buttons should be labeled with the linked, website name. Social-media buttons are common, but you can also include chat or email icons. Visitors click on these buttons, and they’re instantly whisked to an associated website. These buttons also double as links so your site has more connections to other websites with desired, search-engine results.
Try a Boot Camp
If you’re still stuck for ideas, a marketing boot camp is a smart way to innovate your advertising. These gatherings are normally over one or two days, and they specialize in teaching appropriate advertising. They’ll go over the benefits and drawbacks to certain marketing tactics. Some companies, like The Rainmaker Institute, know that you should concentrate on the information that truly applies to your situation. You’ll arrive back at work with ideas that will simplify and increase traffic to your site.
Keep Psychology in Mind
Marketing for intuitive interactions means that human nature must be a consideration. In general, people read from left to right so create marketing campaigns with this concept in mind. An advertisement can use the top section and left-hand margin for most of the important information. The right-hand side should be reserved for logos and other basic information because it’s usually skipped over by the general public.
Images create impact on your website so they’re considered critical elements for any business-marketing strategy. Add images and videos to each of your company pages so that no one misses a chance to engage with the products or services. Pictures tell viewers a lot about an item, and the right angle can sell the product in a matter of minutes.