How to Make Sure the Customer is Always Valued and Appreciated

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In today’s competitive marketplace and worldwide economy, your customers have a lot of choices when it comes to deciding where to spend their dollars. Making sure that your customers are always valued and appreciated will help to build and maintain their loyalty. These four tips will help you to show your genuine appreciation and demonstrate to your customers exactly how and why you value their business.

Personal Interactions

Face-to-face interactions are an essential part of ensuring that your customers feel appreciated. When a customer walks through your doors, a warm greeting makes a great first impression. You may even be able to greet your regular customers by name after some time. When a customer leaves, a “thank you” will leave them with a positive feeling, encouraging them to return. Taking the time to take care of your customers is important.  After all, you do owe them your livelihood in many respects.

Written Messages

When a customer goes above and beyond your expectations or makes a significant purchase, consider a hand-written note. Although this may seem like an old-fashioned way of communicating, it will strike a chord with your client. A hand-written message is a rarity these days and your customer will feel genuinely valued that you took the time to do this. An email may be a good substitute if you do most of your business online. Even this sort of gesture can make all the difference.

Meeting and Scheduling Software

Use meeting and scheduling software to ensure that your business is fully staffed when customers are visiting. Some companies, such as Add-On, realize that an understaffed business has a difficult time assisting customers and making them feel valued. If a customer requests a meeting with you, the software could be used to schedule that meeting and provide a one-on-one interaction with some of your most loyal clients.

Special Offers

A special offer for your most loyal customers is another way to show your appreciation. You could send out an emailed or snail mailed special offer for your regular customers. These offers might include an overall or dollars-off discount on their next purchase. Another great way to show appreciation and build loyalty is to give away a free item with your business’ name and logo on it. A customized tote bag or tee shirt will also function as free advertising when it is worn by your customers.

A customer who feels valued and appreciated is more likely to turn to you when they have a need for a product or service. Loyal customers also tend to be some of the most profitable clients. By showing your genuine appreciation, you can build strong and lasting relationships with your customers.

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Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym.

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