So, do you still believe in two categories of people, The SEO wizards and internet muggles? Then maybe it’s time for a reality check 101. SEO and SERP ranking is no wizardry, it is basic details which most of us do not pay attention to. In a world where most of first page SERP is hogged by Google, it makes a lot of difference to find your name there. Giving that extra bit of attention to your website or blog is like adding the extra cheese on your pizza.
If you are still feeling down from today’s SERP rankings, this article is just for you. With a little bit of strategizing, you can get that sweet spot on the first page you have always dreamt about.
Blowing your own trumpet:
While in a social context, this is not a very welcome practice, experts encourage it in blogging and website building. Just make sure that you have done your legwork and then get ready to make a few additions. To begin with, set up Google Analytics. This is a great service that enables you to measure your ad ROI in real-time and tracks your social networking activity and Flash as well. Do not forget Webmaster tools and get some easy URLs. To make things a lot easier for crawlers, submit your XML sitemap to Google.
It’s all about reviews:
These days nothing sells more than user reviews. User reviews and ratings can make or break a website. For a working idea, check out seller ratings on Google. This will help you import live customer/viewer ratings. The best way is to get 150 user reviews in the last year. Did you know that ads with Seller Ratings get about 17% higher click through rate? If you do not want to swing with ads, you can use Schema to get the stars in the organic results as well.
Let your customers know what they are buying:
Do not be a miser with the meta-descriptions. When you want the click through rate to fly off the charts, make sure there’s no mystery shrouding your products. Click baits may be a great trend nowadays, but they are extremely annoying for most true customers and followers. A well crafted meta-description can decide if a person will click your link or your competitors’. Ranking factors or not, meta-descriptions can make your website stand out in the SERPs.
Focus on the local factor:
Just like putting ads for your store on local newspapers and banners, advertising to the local crowd makes remarkable difference in search result rankings. As a national digital search engine optimization firm would tell you, begin with focusing on local SEO, insure NAP consistency and filter your local reviews (especially true if you have a physical store front).
Well, it may be very difficult to see the light if your website has flatlined after launching a couple of days ago. But getting back to the basics and focusing on the minute details will act as a nitro booster for your website.