Are you looking to keep pace with your audience and the growing demand of ubiquitous experience? Well, it is about time to give mobile application for your business a serious thought. Mobile internet has paved its way into our daily lives, making smartphones and tablets an important source to share information while on the go. Whether it is ecommerce, social networking, or travel, mobile applications are gaining tremendous popularity. There is an app virtually for everything imaginable under the sun.

Mobile app is a reality and no longer a luxury.

According to Statista, as of 2015, “worldwide mobile phone internet user penetration was 52.7 percent. In 2017, figures suggest that more than 63.4 percent of mobile phone users will access online content through their devices.”

Mobile wallets and mobile payment apps are also becoming more and more popular with each passing day. It is expected that, “in 2019, smartphone retail commerce sales to surpass 109.44 billion US dollars, up from 39.4 billion U.S. dollars in 2015.”

If you are looking to take a plunge in mobile app development, here are few tips that will help

Do your homework

Mobile app development and design is not an impulsive decision. It is all about meticulous planning, research. Remember before you plunge into the process, you need to determine your business goals and your clients’ needs.  You need to evaluate closely your target audience and understand what type of app features and functionality will be the best solution for your business.  Customers are looking for innovative apps that will improve efficiency and simplify tasks. If your app does not bring value to your customers, it might get lost in the oblivion.  

Don’t just create a replica of your website. Mobile app is not a scaled down version of your website, rather you should focus on creating solution to problems your customers face on a daily basis. There are millions of apps out there in Google PlayStore and iTunes App Store. So your app needs to add value to your customers.  In a nutshell, identify problem and focus on creating a simple and quick solution for the problem. Keep it simple as creating too many features for your app may add to clutter of your design and alienate users from downloading your business app.  

Hire Expert Mobile App Developers

You don’t have to be a technical wizard to build mobile application. It all starts with a revolutionary idea, conducting market research, and understanding user. Now the next step is to hire expert mobile app developers who can transform your idea into reality. Ultimately, everything boils down to mobile app developers. Hiring a professional and trusted mobile app developer could turn out to be a daunting task. However, while searching for the right offshore mobile app development company, you need to analyze work portfolio, client recommendations, awards/accolades, technical expertise and overall industry experience.

Based on the complexity involved, you need to hire seasoned mobile app developer dedicatedly for your project. Your mobile app developer is your strategic partner who can take your idea to the next level.

Focus on User Engagement

Mobile app is all about users.  What’s the point of robust features if it fails to attract users?  Everything revolves around UX/UI of your app. Mundane and unimpressive designs can kill your app. on the other hand, beautiful and intuitive user interfaces can directly affect the user engagement level. You need to be equally careful about prioritizing your design so that you don’t end up investing your resources on features that add little value to the core feature.  

Don’t try to squeeze each and every feature into your app. After all, your design decisions need to be based on backend.


Mobile App development is not a simple process; however it opens floodgates of opportunities to connect with customers like never before. Keep in mind these important factors that will help you iron out problems right from the word go.