Mobile application developers are allowed to focus on core business activities these days, instead of worrying about the overall market development; in fact, these developers have enjoyed a steady market growth of over 10 percent year-after-year in the past few years. The mobile apps market is rapidly becoming a multibillion global industry, fueled by the ever growing use of mobile devices worldwide. For their part, online mobile application stores enjoy millions of unique online visitors daily, with dozens of new applications added to the leading mobile apps stores on a daily basis.
Evidently, mobile devices of all sorts are increasingly popular with business users and corporations worldwide, partly because of the outsourcing of numerous business activities and the shift to flexible work environment. Furthermore, a growing number of enterprises re-assessed their security policies, allowing employees to use their own mobile devices to access corporate resources such as databases, business software suites, etc., from remote locations, effectively lifting the barrier to employees to work from anywhere, anytime.
Those are all factors that fuel the development of an overwhelming number of mobile applications, including mobile apps designed to fit the needs and requirements of a particular corporation or niche market. Initially, mobile application developers focused their efforts in a field now occupied by the leading free service providers – applications that allowed home and business users alike to access their email via a mobile computer or an hand-held device, while taking advantage of online scheduling functionality and contacts organizers. Gradually, a handful of large online multinational corporations occupied the market for such services, providing a mix of free and commercial services as well as ability to store and access vast amounts of information stored in the cloud via mobile devices.
Customer relationship management (CRM) systems are among the most popular mobile applications used on mobile devices, for example, allowing sales personnel to stay in touch with customers from anywhere, 24/7, and providing functionality to track sales and marketing campaigns’ progress in nearly real time. Top executives and senior managers discovered long ago that software vendors can provide functionality to import and export reports, spreadsheets, and presentations to/from mobile devices relatively easy thus allowing business people to perform their duties even during long business flights or from remote locations.
According to reports by Gartner, Inc., businesses in the West increasingly rely on the use of mobile devices while the share of smart-phones and tablets used in business activities is growing at tremendous pace. The emergence of those devices as a widespread business tool is another success factor behind the rapid proliferation of mobile applications for business, since this type of hand-held devices are now affordable to the average user worldwide.
Social networking is a factor most business tend to not underestimate anymore, thus making social networking applications and social networking marketing strategies an integral part of successful long-term business strategies. The market for social networking services is still far from reaching the point of over-supply, with the number of people using social networks estimated at billions of user accounts. Therefore, the majority of market analysts agree that mobile application developers who are flexible and able enough to respond rapidly to the challenges of a fast-paced business environment are in a unique position to enjoy unparalleled growth in the foreseeable future.