It was not too long ago that Nokia, the Finnish communications company, had a major market share worldwide in the mobile phone market. But that share has steadily declined in recent times, with the rise of the smartphone segment and Samsung’s unmatched dominance in this area. But never one to be left behind or overtaken by companies like Samsung and HTC, Nokia has come up with different lines of phones for both the budget phone and smartphone market.
The Nokia Asha 501 falls under this new line of phones that Nokia is pushing out to regain its past dominance.
Nokia’s Asha Phones
One of Nokia’s successful strategies to regain market share has been to target the budget phones market – for people who want good phones with a lot of functionality, but cannot spare the expense of smartphones. This is where the phone from the Asha series fit. Let’s take a look at what the Nokia Asha 501 has to offer.
Nokia Asha 501
The Nokia Asha series is extremely popular with buyers, and the Nokia Asha 501 is the latest model in this series. The Nokia Asha 501 price is expected to be under INR 6,000
The Nokia Asha 501 has a sleek new look, as its design derives inspiration from Nokia’s Lumia range of phones. It comes in a range of colors as do all the Asha phones. The candybar form factor looks very attractive and is sure to fit snugly in the palm of your hand. The casing has just two sections – a whole, single piece back cover, and a glass fronted main segment. It is rugged and has a firm rubberized grip.
Under The Hood
The Asha 501 comes with 64MB RAM. It has 128MB built in storage and also comes with a 4GB microSD card. The microSD card slot allows expansion upto 32GB.
The Nokia Asha 501 has a 3 inch capacitive touch screen, with a resolution of 320 X 240 pixels with a depth of 256K colors.
Operating System and User Interface
The Nokia Asha 501 moves away from the S40 platform of the previous Asha phones. With this model, Nokia has announced the launch of the Nokia Asha Software Platform 1.0.
This platform makes the touch screen experience more fun and it is more responsive. In the lock screen mode, users will be able to see missed calls, new messages etc., and they can use swipe action to get rid of the notifications, or tap the item to take a particular action.
The Nokia Asha 501 comes with two main screens. One is the usual home screen, which gives access to all the usual features like contacts and setting apps. The exciting feature in this model is the Fast Lane screen.
The Fast Lane screen keeps track of user actions, and keeps a record of all the apps that have been used recently, mails accessed, recent calls, recent messages, games played recently and so on. It offers a quick way back to recently accessed items, and it can be customized.
As the platform is brand new, not many apps are available yet, but developers have started working on it and the phone comes with some basic apps preloaded.
Data and Connectivity
The Nokia Asha 501 has 2G network support, although it is not 3G enabled. It has EDGE and GPRS facilities and has Wi-Fi and Bluetooth support. It also comes with a microUSB port. This model comes in two flavors – single SIM and Dual SIM.
The Nokia Asha 501 comes with a BL-4U Li-Ion 1200 mAh battery, and can support upto 17 hours of talktime. It can provide backup for around 56 hours of music play.
The Asha 501 has proximity and accelerometer sensors. It has a 3mp camera that is capable of recording videos at QVGA resolution of 15fps. It also comes with features like FM Radio.
The Asha 501 is part of an effort by the Finnish company to provide smartphone features in the low price segment. The new Asha Platform offers some nifty new features, but as it is new, very few apps are available for it yet. The device has an attractive design, drawing from the Lumia range and comes in choices of bold colors.
This is an ideal phone in the budget phone segment, the main drawback being the lack of 3G support. But for those who want a good handset with attractive features and can get by with 2G connections, it is a great option. The Nokia Asha 501 price is expected to be around INR 5,300.