For eStores, a holiday season is the time of many opportunities to boost the sales and attract new customers. Some eTailers make the 40% of their revenue during this quarter, taking advantage of the shopping frenzy. An increase in the number of orders must be earned, though. These are hectic times when many entrepreneurs lose track of time and daily tasks. Thus, plan out your steps and focus on those holidays that show the most promise in terms of ROI.
Time it right
It is better to start the preparations sooner rather than later. Keep track of upcoming holiday dates and set alerts to avoid missing them. Those who use tools such as Google Trends know that people start searching for Christmas gift ideas as soon as August rolls in. Keep that in mind when getting organized: Make an effort to map your efforts by creating a promotional calendar. It can involve dates for updating the graphics on the website and sending promotional emails. Use online tools like Google Calendar to simplify the process and make your life easier.
Some holidays are bigger and merrier than others. Therefore, identify those that are important for your business and attract your customers. In November and December there is a holiday nearly every week, so imagine going after all of them. By deciding which holidays you will take part in, you avoid wasting resources. When it comes to sales volume, top shopping days in the U.S. are Cyber Monday (November 26th), December the 4th and December 10th. Christmas should be in your plans as well, so craft some appropriate images for the website.
Nothing sets us in the holiday mood better than gifts. So, it is a high time to launch loyalty programs that treat customers with rewards. The requirement can be anything from submitting content to liking the company’s page on Facebook. Think in terms of customized gift cards, branded mugs, caps and winter clothing. You can clear out the old inventory and kill two birds with one stone. Also, make this period packed with special offers and discounts. Finally, check on your stock and introduce new products that are tailored to the needs of holiday buyers.
One of the most important decisions is the selection of marketing channels. You need to align the campaigns with customer behavior and needs. Social media and tools like Facebook Ads are a safe bet, especially if you already have accounts. Users are on the lookout for promotions so make good use of this. Yet, do not overlook the benefits of email marketing and blogging. Those familiar with Google Ad words should not hesitate to give pay-per-click-advertising a go as well. Since the competition is fierce during holidays, you might have to show teeth when bidding for keywords.
Policies and options
In light of the holidays, feel free to deploy new exchange and return policies. A more liberal and extensive approach makes people more comfortable when considering online purchases. Another improvement could come in the form of additional payment options. If your store does not feature PayPal and Bitcoin, give them a serious thought. A modern customer wants multiple available options and efficient payment gateways. In any case, access the impact these innovations would have on the sales, and act according to the facts and figures.
In good spirits
Holidays are the most profitable time of the year for many online shops, but customers will not flock to you by default. Be prepared to plan ahead promote your holiday offers. Pick your battles strategically if you do not want to face an uphill one. Being organized is what will get your through the hustle and bustle of holidays with more money on your bank account. So, capture the essence of the holiday spirit and see it moving the shoppers and luring money out of their pockets.