You have a business with a solid marketing plan, a polished brand, and you are fully confident about your products and services. Now is the time to analyze your website and create (or recreate) a responsive design that could turn your daily browsers into actual paying customers.

Responsive web design is a staple in web design now and for the future, and if you want to convert your website visitors to actual paying customers, creating a website that is both appealing and adaptable on every kind of mobile device is a must.

How Responsive Design Can Help Your Conversion Rate

A responsive design allows a website to respond to its environment, enabling it to appear visibly pleasing, functional, and organized to users on any device, including a PC, tablet, or mobile phone. This is a vital key in the present and future of websites, ensuring that they will adapt to growing technology and future devices. A one-site-fits-all-screen is and will be a staple in creating a successful customer-friendly website.

Small businesses like Zachys, a wine and liquor retailer in Philadelphia, was seeing a high rate of ecommerce conversion rates compared to that of its in-store profits, so Zachys’ main goal last year was to create a web responsive design to allow mobile sales to skyrocket even more. With its new responsive website, it now features a multi-address checkout system, also providing a faster process due to its mobile capabilities. TireBuyer did something similar, redoing its site with a responsive design to cater to the growing audience of mobile users. Newspapers like the Boston Globe, Target, and even U.S. President Barack Obama have also incorporated successful responsive website designs.

Having your mobile design sorted and making it as slick as possible provides a better browsing experience for your clients and customers. The longer you keep your visitors browsing on your website, the better your chances are of them becoming a paying customer.

Incorporating a Responsive Web Design

Although it is a must for a business to incorporate a responsive website design, some things to consider before making the leap are time and money, old browsers, content, and the design and development process. The easiest way to approach responsive web design is to not look at your website as pages, but rather as a set of systems. Your first system should be implementing a responsive web for mobile devices and then build from there. Remember to always strive for optimization.

Incorporating a responsive web design isn’t just a step to improving your business’ website; it’s a lifestyle. Thus, when incorporating a responsive web design, you also need to create and implement a responsive philosophy. Why? Because today’s online browsers, your potential customers, are demanding a lot from the sites they view now. They not only demand that a site adapt and respond to whatever device they’re using, but they expect a site to respond to what they’ve read, be aware of their location, note the time of day, and be relevant to real-time events. This is the next generation of online users that you need to consider when incorporating a responsive web design.

A responsive web design — and your responsive philosophy — isn’t limited to just one certain template. Design options are vast, and there are customizable responsive options to ensure your brands stands out from the competition. Listen to your customers and make decisions based on what will allow the very best online customer experience.