Blogging is not an easy business. The road to blogging success is difficult and a tricky one. Unless you are brilliant and gifted, you don’t need to invest more time and exert so much effort to make your way into blogging stardom.
Some bloggers and online marketers said that there is no formula in creating a successful blog and it is just a matter of luck if you will last long in this business. Yes, being successful in the blogging industry is indeed tough but for me, who is not a fan of luck, I believe that the key to success is making the most of your blogging journey worthwhile.
So how can you enjoy your blogging life without stressing yourself on how you can improve your blog? Allow me to share you some revealed secrets to better blogging:
Blogging is more than just writing.
Blogging is not merely about thinking of an interesting topic, using keywords that sell, writing a great content, and establishing a good relationship with the audience. Apart from these things, you have to learn other important factors in running a successful blog site.
Writing is an integral part in creating a blog. But your knowledge should not only focus on how to write great and compelling content. Blogging is more than just writing. Even if you have an incredible talent in playing with words, there’s no assurance that you will succeed in this field. Why? because blogging is not only about how you write, it is how you show your uniqueness as a blogger.
Keep the blogging fires burning.
In blogging, it is so hard to keep going. You’ll surely encounter some ups and downs as you run your website. There are times that you are not in your productive self or sometimes you are not on fire to update your blogs. So what you can do to overcome this problem? You need to keep the fire up in writing your contents.
Here’s the tip to do it- continuously feed your mind and keep track your ideas. If your mind is flooded with fresh ideas, you don’t have any reason not to write it down and share it to people.
You just need to be consistent and diligent on your own. Of course great ideas and content don’t come in a constant basis but if you know the value of your work, you care about your writing, and you have a firm and strong foundation in blogging, you won’t get LOST.
Drop the I-need-inspiration-to-write mentality.
Waiting for an inspiration to strike before writing a blog post is just a waste of time. If your muse isn’t there yet as you start your writing, it is okay. You can still write something nice even without it. You are a blogger and you have to produce a post for your readers but don’t rush through your content.
One of the mistakes of many bloggers nowadays is they go after the quantity of their blog posts and forget about the quality of their writing. Quality and quantity should go hand in hand because without the other, your work will become worthless. If you focus on quantity without quality, you’re only creating dozens of mediocre posts that are not worth to read.
Whether you are inspired or not, keep on writing good contents. Always remember that good content doesn’t depend solely on inspiration (though it is easier for you to create compelling and succinct articles when you are motivated or in the best state of your mind). You have to take time in writing your post. You have to be passionate about it and find the best angle that suits your audience’s interest.
It’s all about your audience.
Gone are the days that you are writing nice posts just for yourself. In this fast- evolving digital world, people blog not only for themselves but mostly for their readers. Yes, one of the main purposes of blogging is to build and cultivate relationships with the audience. Why focus on your readers? Because they are your customers. To stay relevant in the blogging field, you have to be connected and be always updated to the wants and needs of your audience.
Active interaction, engaging conversation, and listening to your readers’ feedback and comments are the things that you should bear in mind to keep your audience coming back to your website. If you want to see an incredible growth in your blog site, you have to create a blog that tackles popular topics, posts that people want to read, have a specific niche, and create a lasting connection with your readers.
Keep up to the new developments in blogging
There are so many things to discussed when it comes to the technical and marketing aspect in setting up a blog site. But to make this short, let’s focus more on these important points:
Modern content marketing
If you are interested to blog for money, you have to learn how content marketing works. Content marketing is about using you content for business. There are many strategies on how to use content marketing for your blog. The primary purpose of this method is to attract leads and you can do that by placing information and relevant pieces in places where your target audience can easily find it.
Social media (The power of sharing)
To reach larger audience, social media is the tool that you can use in spreading and sharing your posts effortlessly. Social media works and worth the effort, that’s a fact. Many companies believed how beneficial social media is, so if it’s good for their business then it can do the same to your blog. Social media can be used as a brand-building tool. It can also help you grow your influence online, establish authority, engaged in communities on the web, and increase traffic to your blog.
Other than your content or posts, your blog design matters as well. The appearance of your blog should be enticing and pleasing to the eyes to attract more visitors. A well-designed blog has a purpose so don’t overdo it. In designing your blog, use images, video, or audio to attract readers. In addition, you need to organized your theme, plugins, and widget in a way that is easy for the visitors to get what they want. You also need to place useful information that is easy to find, and of course do not forget to make it look professional to gain more trust from the audience.