“Good SEO work only gets better over time. It is only search engine tricks that need to keep changing when the ranking algorithms change.” –Jill Whalen
Wendy Piersall was once quoted to say that Google only loves you when everyone else loves you first. With this sentiment in mind, all of your efforts should be steered towards optimizing your website’s search results. In this endeavor, it would be best to keep up with the trends and utilize strategies and tactics that would further enhance your SEO (search engine optimization). However, all of your endeavors would be for naught if you continued to make use of SEO techniques that have long been considered outdated and obsolete. In this regard, it is always best to keep up to date with the current SEO trends so as to keep a steady pace with the competition. To ensure that you are only utilizing the techniques that do work today, it is best to avail of the services of a digital marketingse agency in the Philippines. These people know their stuff and have an expertise in optimizing your website, so it would not hurt to consult them for your search optimization woes.
However, if you do wish to have an idea of which SEO techniques you should no longer be taking advantage of this year, take a gander at the list below:
Spammy Guest Blogging
While legitimate guest blogging has always been considered a pillar of SEO (more so among bloggers), time has rendered it into a black hat technique by spammers. However, this does not mean that we should go back to write solely on our own blogs and cross our fingers in dire hopes that people would discover our content. You may still continue to guest post, but do refrain from posting low-quality or irrelevant content solely for the purpose of peppering it with spammy links.
Back in the day, utilizing keywords into a post meant that you have to put the exact keyword in anchor texts of both internal and external links (guest posts included). To illustrate, if you wish for the keyword “best house in LA” to rank then a link would be created with an optimized anchor text would look exactly the same. While this used to make a difference in search rankings before, it achieves quite the opposite today and would even result to Google penalizing you. This is because your link looks unnatural, so steer clear from using it.
Link quantity over quality
It used to be that contents online were peppered with so many links. After all, it was a well-known strategy to have many websites point to your page so as to soar in the search rankings. However, engaging in this type of SEO strategy would not only result to a decreased ranking but a penalty from Google as well. With Google’s Penguin update, Google actually cares more about the relevance and quality of your links rather than the sheer number of it.
Keywords are an integral part of any effective SEO strategy. However, this does not mean you should overdo them. You have probably heard the generic advice that keyword stuffing is bad. It still is and you should not do it. But we are not about to give you generic advice you are probably aware of already. In this section, what is meant by overdoing keywords is not only limited to stuffing an article with but rather it can mean a myriad of things. One example is repeating the same long-tail keyword over and over again which is the online equivalent of a broken record. Similarly, it could also mean stuffing all the sorts of keyword variations possible in the meta description or page title. Regardless of how you are overdoing your keywords, you must learn to put a stop to it.