The first smartphone, the Apple iPhone, was released in 2007. While many people in the mid-2000s didn’t see the rise of these devices on the horizon, smartphones are incredibly popular today, with more than three-quarters of the United States population owning one. Arguably the largest factor contributing to its incredible success is its utility. Able to access the Internet nearly anywhere, global positioning systems, the ability to make traditional phone calls and text messages, and many other applications, smartphones have given rise to new industries.
As with almost every electronic device, smartphones have made a market for aftermarket accessories and tools. Screen protectors, bumper cases, and wallets are in high demand and companies like Gadgik are built on that demand. Whether you need a phone case for protection and aesthetics, a phone wallet to keep everything in one place, or a glass screen protector to protect your screen without feeling different from the native glass, there are undoubtedly several companies devoted to one or all of them.
Taxies and Ride Sharing
Two decades ago, virtually nobody would be comfortable with summoning a stranger they’ve never met before, hopping in their vehicle, and leaving them in control of the wheel. Surprisingly, mobile apps like Uber and Lyft allow smartphone users with internet connections to do exactly this. People can look up others’ recent experiences, drivers’ ratings, what kind of car they drive, and pictures of drivers to make the experience easy and reliable. These ride sharing platforms make transportation in large metropolitan areas cheaper than hailing a taxi, often allowing users to split the cost with fellow passengers. These mobile apps are free to download and don’t cost anything unless you’re paying a driver, which allows anyone to have it on hand whenever they need it.
Social Media and Advertising
Social media is a modern phenomenon, growing exponentially in recent years. Myspace, one of the first popular social platforms, was founded in 2003. Shortly after, Facebook was founded by Mark Zuckerberg. Facebook now holds the spot as the most popular social media site with more than two billion monthly users around the world. While this enormous network started on desktop computers, it has easily adapted and expanded to take advantage of the thriving smartphone market and get even bigger. The reliability of social platforms attracts marketers who want their brand in front of every pair of eyes with a phone. This has given rise to social media marketing companies and mobile marketing companies alike.
The world has come a long way since the first iPhone, but there is still plenty more to come in the world of pocket technology. With those advancements come even more new business opportunities.