Startup Sites: Design Details to Pay Attention To

There are many important details new businesses need to pay attention to when building a website. The more attention paid in the beginning of your start-up venture, the better chance your business will have of succeeding in the long-run. The following are among the most important details about your new website you need to address up front.

Optimize Your Site for Other Devices

When you first start a new website, make sure from the moment it’s published that it displays and functions correctly with all the most common devices used. Obviously, this includes desktops and laptops, but you also need to have a site that displays properly on tablets and smartphones. As you design, find business internet plans that will support your growth and your site so there aren’t any issues with loading times. With smartphones, there are several screen sizes in use and your site must be compatible with each one. Smartphones are becoming more popular among consumers when shopping on the Internet, so if someone arrives at your site using a smartphone and the page displays incorrectly, you will have lost a potential customer.

Make Sure Your Site is Easy to Navigate

Once a person has arrived at your site, make sure it is easy to find key information. Menus should be clearly labeled, contact information and hours of business should be clearly displayed so browsing your website will be intuitive for an Internet user. You need to check all your links before publishing as well. In addition, all popular web browsers should be checked with your site to make sure there are no problems. A third-party web design company can help to handle some of these more difficult processes if this is your first time.

Make Sure Your Site is Ready for Content

One of the most important aspects for today’s customers is finding your website through quality content. When you design your site, make sure you have planned for this type of media. It can take the form of a forum for discussion, weekly videos, or a blog incorporated into your site. You can also write articles that relate to the products you sell and offer newsletters with the latest from your industry or newest products. There is no substitute for quality content on the internet. Search engines love a website that provides good information. Once you have your site designed to hold this content, it is a simple matter to add new information over time to keep your website fresh and attractive.

Have a Way to Gather Email Addresses

The importance of having a list of those interested in your products cannot be overstated. This type of list is one that can be used to sell your products directly to the consumer. Create a way for those visiting your site to opt-in to the list. Perhaps it takes the form of a newsletter. Those visiting your site may want updates about your company and its products. You can also take it a further step and offer people a special gift when they opt-in to your list. Maybe a free EBook that relates to information about your products. In time, this email list will become the most powerful tool you have to sell on the Internet, but you must have the capability to gather emails from the moment your site is published.

It is important to take the time when designing your website to get it right. Although mistakes are sometimes made, you want your site to be ready to go from the moment it is published. Customers showing up to your site need to have a good experience, so they will come back again, even if they do not purchase anything the first time they visit. If you pay attention to the details talked about above, you will likely have a successful launch of your start-up site.

Eileen O’Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.

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