The 4 Most Important Steps in Branding Your Business

One of the most tiresome things for every marketer out there is trying to explain what the business they represent is all about to someone who has never heard of it. This is why, their end goal always lies in turning this business into a brand and therefore allowing its…

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How the Gig Economy is Changing Marketing Technology

“The freelance workforce is the fastest-growing component of the economy. Figuring out where it is going is the most pressing question of our digital age. . .” – Louis Hyman, Associate Professor & Director of the Institute for Office Studies, Cornell University School of Industrial and Labor Relations Up until…

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Fostering Friendships: 5 Tips to Growing a Global Business Network

Expanding your business into other parts of the world is likely to bring you more power, prestige and profits. However, it isn’t all about figures and calculations. Sustaining your company in another part of the world also involves making connections with other human beings. Learn the Language If you want…

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Strategic Marketing: How Your Brand Plays a Role in Your Business

How a company is perceived by the public can make or break it. A business can offer a great product and excellent service. Still, if people get the wrong impressions of a company, they may avoid it like the plague. While this may seem like a hopeless predicament to business…

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5 Creative Ways to Market Your Logo

Designing a logo should be one of your first tasks when launching a business. It’s the one image that people will associate with your company, whether they realize it or not. However, you have to come up with new ideas to get it out into the community so that others…

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4 Ways Your Company Can Use Youtube to Strengthen Your Brand

YouTube is one of the highest traffic websites on the internet. There are many benefits to uploading videos to YouTube, by far the largest video sharing platform. People often find videos more interesting and entertaining than articles. Yet if you want to use videos for marketing purposes, you have to…

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Invention Insight: Tips to Remember When Applying For a Technology Trademark

Your branding plays a crucial role in establishing your business, and trademarks ensure that you can legally protect your identity. However, trademark law is complex, and people often have trouble understanding what they can trademark and how to register a trademark. Trademarks are further complicated in the technology field. Here…

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