Why Your Company’s Niche Should Direct Your Social Media Strategy

Twitter. Facebook. Pinterest. LinkedIn. Which one/s should you choose? All of them? None of them? Some of them? The last answer is the most correct, though all social media sites have merit. That’s why it’s so important that you create your social media plan according to your business’s niche. The…

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5 Types of SEO tools to boost your Site’s Performance

The search engine optimization (SEO) landscape has been undergoing rapid changes. The increasing importance of mobile apps, latest Google penguin algorithm, explosion in voice search and long-tail keywords are just some of the issues that form part of the current SEO debate. As a website owner, keeping up-to-date with all…

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How an SEO Expert Can Improve Chances of getting a Google News Listing

Google News aggregates headlines and news stories from websites all over the Internet, and displays them according to user preferences/search terms. News features are subjected to various filters including news type and region. In addition, there are stories published as top stories, editors’ picks, industry headlines and ‘suggested for you’…

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5 Major Google Algorithm Updates in Last 5 Years

Google has lunched algorithm to improve search engine results quality so that user can get better and desired results. Mobile Update “Mobilegeddon” (April 21, 2015) – Google rolled out mobile-friendly update to boosting the ranking of mobile-friendly pages on mobile search results. So searchers can more easily find high-quality and…

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