You have to feel sorry for professional editors. After all, it is their job to make sure that any text is “clean” and free of errors, that it is a strong as it can possibly be, and that all of the technical “stuff” has been handled – from grammar and punctuation to fact checking and citing references. Additionally, a lot of editors have to also be responsible for ensuring that the style and the effectiveness of a fiction or non-fiction work is all that it should be too, and yet they may never receive any sort of credit or renown for their hard work.
Also, it can be pretty tough to market yourself as an editor, even if you are very good at the job. This is why it is imperative that any editor develop a website or blog that has the kinds of tools and features that can really help them to “sell” their service.
Case in Point
As an example, let’s look at an editor who took on the monumental task of revising a series of historical encyclopedias. This person may have done photographic research, sourced new materials or contributions, indexed or designed sections of the work, and so much more. And yet when the book is opened that editor gets the single line of credit and nowhere can the standard reader see just how much of the final result was due to that one person.
How can that editor properly “sell” this facet of their work when there is so little evidence of it? They can use a WordPress blog as a sort of portfolio and display every single facet of their work. They can use one of the many WordPress templates to establish the precise look they want, and they can customize this too thanks to the open source code.
What makes WordPress such a valuable asset to them, however, is the simple fact that it is a multi-layered platform that provides them with a huge amount of marketing support too. For instance, they can use the theme to display all of the works they have edited in a gallery, and each image can link to a separate page. These individual pages can show the work and even include such things as video presentations or slideshows.
The reason that WordPress would be such a good choice for this sort of site is because it would allow the mixed media to appear, but it would also ensure that each facet of the mixed media was optimized.
Optimization is Imperative
Consider the many websites that are loaded with images, galleries, and such appealing things as flash animations. Though they look amazing, few of these graphical elements are actually readable by a web crawler. That means that the busy and attractive page may look like a nearly blank slate with a few valueless words of text to the eyes of the search engines.
WordPress helps an editor to avoid such matters by forcing them to use the forms necessary for proper page design. There are titles, tags, descriptions, and headings in which the blogger or website owner will need to provide the appropriate terms and words. This ensures that their page is read by search engines and given proper credit.
In other words, people who serve as editors can use a WordPress theme to show the individual parts of their work, and can rest assured that the entire blog or site is optimized for search engines. This makes it easy to show off what they do while also grabbing the attention of their potential clients and getting further projects to display in the future!