Search Engine Optimization has become a part of our everyday lives whether we like it or not. As the search engines evolve, online marketers tackle new challenges and, in theory, there is now a significantly high number of people that can make your website or a blog do this or that. There are a lot of promises and well-trained lines, but it all boils down to this – you need to understand your users.
In this ever-expanding online universe, it’s perfectly natural to want to be ahead of the trends, but you need to stop and think about the end user. What are the best ways to approach users and visitors and how to use that to your advantage are just some of the questions we’ll try to explain in the text below. So let’s dive into this short guide for better understanding of your target audience.
Analyze value versus cost
Whatever you do, there are always 2 basic human questions that define the way we deal with business. It’s simply:
- What do I get out of it?
- How much do I need to pay for it?
To put it in the terms of the SEO – if you want your website traffic to bloom, you need to have a really enticing content. Not just a little, and not mediocre content. You need something that your target audience needs or at least think they need.
Any kind of information, answers, and active FAQ conversations can be seen as content, and it should be completely free and accessible. Having a good content that people really care about can make a huge difference for both your website traffic and your business. Find a way to collect data from your visitors during their stay, but do it with short forms and in such a way not to disturb their visit, or make them forget why they were here in the first place.
Get to know why and how conversions happen
One of the most important methods you can use in your SEO is learning Why and How you get conversions. What is that thing that makes people switch from just a browsing visitor to an actual buyer or a customer?
There’s a lot to learn about conversion psychology and one of the essential things you need to understand is how the “Sales Funnel” work and what it actually is. Once you understand these strategies, you can understand why you need a lot of content, and how it has to be done. The downside to this is that there are no shortcuts, you need a strong and well-assembled website with lead-generating content, and you need quite a lot of it.
Learn why people share your content
This method is actually helpful on multiple levels. Firstly – once you understand the reasons behind your audience sharing and reacting to your content, you will have the better understanding of how to approach that audience. This will also help you create better content and get noticed easily.
With so many people active on social media, you have to understand that those natural shares also impact the position of your site in search results. This also helps you understand how to approach influencer marketing, and generally the best way to deal with your business social media.
There are some general groups of sharing characteristics and they go as follows:
- 84% shared content supports a particular cause
- 78% shared content helps with relationship management
- 73% of content is shared for making a deeper connection
- 69% of content is shared to feel more involved in the world events
- 68% of content is shared to represent individualism and distinctive personality
- And 49% of shared content is just a form of entertainment
With these numbers, you start to slowly understand how the psychology behind sharing and properly planned and carried out white label SEO might significantly boost your traffic and your business.
Optimize your content for the best user experience
User experience is something that can make or break both your website and your business. There are some things you need to always keep in mind. Using the same keywords and phrases isn’t something you do just to try and look consistent, it’s something you do in order to better approach your audience.
Try to use words and phrases as the people you wish to talk to. Try to set the right tone from the start. If you sound like someone they would hang out with – their trust can be used later on for better conversion. If your audience is satisfied, Google is satisfied, and when that happens, you get the top places in search results.
With a solid responsive web design and properly planned and organized SEO strategy, you can get quite a lot of traffic on your page. Patience and careful organizing is what can help you along the way, but keep in mind – nobody wants to get hustled – if your content is not good, your conversions will be low. Don’t wait for too long, though, as the online competition gets stronger every day.