The Nokia Lumia 520 was launched by Nokia with the intention of helping the Finnish tech giant regain lost territory in the smartphone battleground. The Lumia 520 has been providing stiff competition to other smartphones in the market. Powered by the famed Windows 8 OS, this device offers a range of high-end features, making it worth its price.
The Lumia 520 has been launched, keeping in mind the common man of India who equally deserves a smartphone, but can’t afford to buy the expensive smartphones being sold in the market. With this in mind, the Finnish phone manufacturer launched the Lumia series, in general and the Lumia 520 in particular.
The Rise Of Lumia 520 In The Indian Market
Nokia has been heavily engaged in launching Windows 8 phones, so as to increase sales. Their previously manufactured Symbian devices haven’t been doing well in the market, to say the least. While the Finnish firm experienced a decent level of success with the launching of the Lumia 620, the Lumia 520 has stolen its predecessor’s thunder after its arrival in the market.
According to a monthly report released by AdDuplex, the Lumia 520 is the most popular Windows Phone device worldwide. The report, dated 14th August, shows that this device accounts for 36 percent of the Windows Phone market in the Indian subcontinent.
The growth rate of the Lumia 520 is quite noteworthy, as the AdDuplex report released on 10th July shows that the device made up 31.3 percent of the market back then. That’s not it. The Lumia 520 reached this position in the Indian market, after occupying 20.8 percent of the Windows phone devices in the month of June.
Why has this phone received so much love from Indians? Let’s find out.
Five Reasons Why Indians Love The Nokia Lumia 520
The All-New Experience Of Using Windows 8: In recent times, Android has garnered a huge fan following, becoming one of the most popular operating systems for smartphones. Almost all the bestselling smartphones of this year run on this operating system. Although Android is highly convenient and simple to use, it also leads to monotony among its users, who might be keen to try out something new.
Windows 8 serves as an ideal alternative to Android, as it offers variety to smartphone users. It comes with striking, solid colours. It also allows its users to make use of Live Tiles, which come as a breath of fresh air for those who have been using other operating systems.
Wide Range Of Colours To Choose From: Smartphone users aren’t usually privileged to have a variety when it comes to choosing the colour of their device. Rival smartphone companies offer their customers predictable colour choices, such as black or white. Keeping this in mind, Nokia has ensured that the Lumia 520 has been made available in an array of striking colours, making the smartphone stand out from the rest.
Apart from the conventional colour choices, such as black and white, Nokia has made the Lumia 520 available in red, blue, and yellow as well. The youth have taken a liking to this variety of colors!
The Convenience Of Microsoft Office: Given the fact that Microsoft Office is one of the best suites for creating and editing documents, smartphones that run on the Windows 8 operating systems are sure to win over customers. The Nokia Lumia 520 price in India, which is around INR 8,734, seems cheap for those who might be tossing up the idea of getting Microsoft Office on their smartphone.
Microsoft Office has always been immensely popular among computer users in India. This Word-processing software being readily installed on the Lumia 520, the Finnish tech giant has played its cards well with the Indian public, giving them yet another reason to opt for this smartphone.
Nokia’s Software Support Stands Out: Nokia has made every effort to ensure that its users get the best software services that they could ask for. Windows users are provided with Nokia’s location-based services, known as HERE, and the company has worked to ascertain that these services utilize the features of the Windows ecosystem to the fullest.
Nokia has always been appreciated for its excellent software services. Even in the case of the Windows 8-powered Lumia 520, the company has strived to give its users the best. The availability of excellent software support is one of the many reasons why Indian smartphone users choose to opt for phones that run on the Windows 8 operating system.
Not Much Competition In This Price Segment: One of the key reasons for the success of the Nokia Lumia 520 is that it doesn’t face much competition in its segment, from other manufacturers from India and abroad. At the price at which the Lumia 520 is selling, the competition from other Windows 8 smartphones is practically negligible.
This has been a tremendous advantage for the Lumia 520, helping Nokia gain a firm footing in the smartphone market, considering the miserable losses incurred with its Symbian OS.
The Nokia Lumia 520 users are given an entirely different experience from an Android smartphone. It comes with a sleek use interface, multiple color choices, good software support, and much more, at a very affordable price. Now why wouldn’t we love it!