The two most basic but extremely crucial features in branding

Putting a business up on the map together with other successful businesses is not easy nowadays. Think about it, a majority of the Fortune 500 companies are more than twenty years of age. Since then, thousands of other businesses have cropped up. What makes a brand noticeable is the uniqueness of their services and the innovation that they bring to the market. Amazon.com is famous because it made online shopping what it is today. Mercedes-Benz and BMW are renowned for consistently introducing sleek and powerful vehicles to the market.

Brand designing is not a simple task and if you consider some of the top brands in the world, you might be discouraged. Would you believe that to create the Google logo, a multitude of shades of the blue color had to be considered? The logo looks so simple with its blue, red, yellow and green colors but it is not just those colors. The company paid a lot of money to make sure that these colors are perfect. It might sound crazy when you think of it superficially but if you want to do branding that will guarantee market success, attention to detail is of great importance.

First things first

Before going any further into this article, it is important to understand that branding is not a one-time thing. It continues over time as long as the business exists. Every single thing that your business does contributes to its branding efforts. Therefore, if you choose a folder printing company to create customer folders and binders for your business, this is set to improve your branding. You can have a company like The Paper Worker create business folders that come complete with your brand’s logo and name.

Speaking of the logo and the name- does your business have these? The power that is in a name cannot be explained in its entirety. The name you choose for your business will stick unless you wish to keep rebranding over and over. Constant rebranding is not good for the health of your business. Can you imagine where Microsoft would be today if they kept changing their name ever few years? Take time and consider the name you wish to give your brand.

Secondly, you should get a logo. The logo is going to be used in all places where your company is being mentioned. The first thing that comes to mind when you think of a brand like Apple is the company’s logo. It is also important to take time to design the logo as well. The logo, just like the name, should not be changing frequently. Toyota is one company that changed its logo but after a very long time. Mercedes-Benz has retained its logo for all its years of existence. All that will be done is some very minor tweaks and that is also after a long time.

If you have these covered then you should have an easier time with your company branding efforts. Branding is always a struggle either because the name and logo are completely unrelated to the business’ products or mission statement. The goal should always be to create a simple name and creative logo that sticks to people’s minds easily.

Founder Of LineshJose.Com, coder, thinker, geek, music addict also design and build awesome softwares for living.