After Google, YouTube is the second largest search engine in the world with more than one billion users. Each day, YouTube’s statistic adds billions of videos views to its record and the total duration of the prestigious Video minutes is increasing by 50% with each passing year.
Now just as the App Store Optimization, Video SEO is a relatively new division of search engine optimization. And, today we are going to discuss about the methods in which you can ensure that your channel’s videos appear on the first page of YouTube as well as Google when anybody types a relevant keyword in the search box.
Before we begin, let me tell you that YouTube is a traffic source with almost limitless potential and there is no secret strategy to be successful on the internet’s largest video search engine.
However, the one constraint that makes it difficult to achieve that top rank among the videos is similar to Google – It’s a crowded place with very high competition.
And you are guessing it right – Just as the Google Search Algorithm, YouTube uses its own algorithm to rank a video on YouTube Search.
So, let’s just begin with the necessary understanding of YouTube SEO before wasting any more time.
What is YouTube SEO?
YouTube SEO is a process of optimizing your channel, meta data, meta description, title of video, playlists and the videos of course to make it easier for your target audience to search for your YouTube uploads both within and outside the platform. There are some of the factors that YouTube considers while ranking a video and though it does not follow as complex an algorithm as Google Search, it’s ranking system is not an easily fetched cookie too.
Which Factors Influence the Ranking on YouTube?
Listed below are the key factors that can get you a good ranking on YouTube:
- Channel Strength
- Keywords Relevance/Title
- Number of Views
- Number of Shares
- Audience Reaction (Like/Dislike)
- Audience Retention (Regular Traffic)
- Video Length
- Number of Like and Comments
How do I Produce a Good Video?
Your videos should essentially be produced/shot in the best quality, because if the image and/or sound will be of degraded quality, the viewers will quickly search for a more pleasant alternative. This means you need an HD camera, a high-quality microphone and a good illumination. Don’t worry! You don’t necessarily need to own the required equipment, renting is an economic option available for you.
Also, ensure that the file name of your video includes the keywords included in Title and Content. Remember that the name of the file cannot be edited later so be very wise with your choice of name before uploading. Additionally, it is recommended that you use dashes instead of spaces in the name.
How Can I Get High Click-Through Rates?
Your uploaded videos can be optimized individually in the ‘Video Manager’ and ‘Videos’ sections. Click on the ‘Edit’ tab against each video to perform the actions.
Enter an appealing title for your video. The title will be truncated in the YouTube search to about 60 characters. So, make sure that you are limiting your title to this character limit. Also, the upper and lower case in the title must be correctly entered. Remember that the user should feel addressed by your selected title.
Now that we have answered the basic queries that might have aroused in your mind, let’s talk about some quick tips:
Tip #1: Optimize Your Video’s Metadata
Metadata is the information of your video that you enter in the form of video name, title and description which clearly defines the subject of a video. For YouTube, metadata typically includes Video Title, Descriptions, Keywords and Tags.
Select an Appropriate Title:
Write unique, eye catching and readable title for your video. This is one of the prime and significant factors considered by YouTube ranking system. However, make sure that you are not over stuffing your title with merely keywords. Also, make it a point to keep the video file name and title identical.
Write Long Video Descriptions:
Remember YouTube and Google are deaf and dumb and blind. They are incapable of watching or listening to your videos (yet). It implies that the search engines are majorly dependent on the content of your video to understand what it is about.
The more YouTube knows about your video the higher will be your ranking. And that is the reason that you should emphasis on writing a valid (keyword oriented) description for your video.
We have a pro tip for you to make the best use of description section – Include long tail keywords in first 2-3 lines of description. It makes a lot of difference in increasing the probability of your video ranking higher in search results.
Choose the Right Keywords:
Optimize your video around ‘Video Keywords’. After you are done creating your video, search for the targeted keywords to optimize it on the search engines. However, before finalizing a keyword for your video, search to see if there are video results on the first page related to that keyword. If yes, then that’s the keyword you should definitely consider because you can potentially get your video ranked higher on Google and YouTube with it.
Tip #2: Business YouTube channel
Your channel should be visually attractive. This means that it should have a background image and logo. The recommended size for background image currently is 2560 x 1440 pixels and the maximum acceptable file size is 2 MB. The logo should be of high resolution quality and be at least 250 x 250 pixels in size.
In ‘Channel Info’ section, write descriptive text about your channel. Since this is considered by Google for indexing, it would help if you include keywords that are important for your business. It is also recommended for you to include links on the same page. These links could be of your social media profiles (G +, Facebook, Twitter, Instagram, etc.), but they should necessarily redirect the users to your website and possibly to the relevant sub-pages. Remember that you can include up to five links on your channel so make wise use of the space.
To instill trustworthiness and reputability among users, it is recommended to include all contact details of your company in the description of your channel.
Also, you have the feature to select the order in which the videos will be visible to the recurring subscribers and new visitors. It is recommended that you display the recently uploaded videos first to your recurring subscribers and your highest rated videos to the new visitors first.
If you can follow the above tips promptly then you should not worry about making your videos optimized for both YouTube and Google Search. However, you can also seem professional assistance to implement strategies more effectively without wasting time in experimenting.