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It has already been an established fact that real estate investments can be a lucrative venture. For this reason, the industry has seen an influx of individuals with hopes of becoming prospective real estate agents. Unfortunately, breaking ground in real estate agency is widely different from succeeding in it. In most cases, an individual’s talent and potential are both present. However, the commitment, perseverance and determination—three integral elements essential in real estate agency—are severely lacking.

“Success does not like in “results” but in ‘efforts’, ‘being’ the best is not so important, ‘doing’ the best is all that matters…”

–Author Unknown

While the revenue to be expected in real estate ventures seem promising enough, it requires due diligence in order to achieve and accomplish. For some, it might become increasingly difficult that it would be highly unlikely for them to stay in the same industry and business for five years at a time. After all, when it comes to real estate transactions, your skills and capabilities can only take you so far. In order to truly make it big in the business, you need to have the right attitude as well. The decline and failure in real estate remains alarmingly high—and each year, it continues to rise. For those of you who are in the practice, this could possibly mean your livelihood is at stake. With this in mind, it is best to undertake measures to ensure that you save your career.

In any case, whether you specialize in condos for sale in Cebu or elsewhere, here are some of the most common reasons why real estate agents fail:

Interest is not enough

While interest in your career certainly builds the groundwork for your success and accomplishments, it is not enough. You need to be committed as well. Being interested spells the attitude of someone being involved only when it is convenient. Commitment on the other hand means doing everything that you can to achieve your goals.

No strategy

Breaking ground in real estate is pretty much like navigating through unchartered waters—especially if you are a novice in the industry. In this regard, operating without a strategy is pretty much akin to not having a concrete plan or a road map as to how to accomplish your goals. Are you able to explain market trends at ease? Do you know your market? These are the questions you need to answer and to survive, you need to look at them from a strategic standpoint.

Fear of mistakes and the desire to look good

No matter the industry, mistakes are inevitable. In fact, mistakes are even essential in some businesses. After all, it is the best way to learn. However, some real estate agents are under the mistaken impression that in order to be successful, they must beyond reproach. Call it vanity on their part, but it causes them a lot of problems down the lane. Try new things and do not be afraid of committing mistakes. Learn from them instead and always push through and keep moving forward.

Having no (or the wrong) role model

In this line of business, it is imperative to have someone to look up to and aspire to be one day. You can then model your behaviors to emulate theirs as this will be an integral step in order to reach the next level in your career. Quite a lot of agents operate sans a role model when it comes to their business. Or if they do, usually it is the wrong one for them. If they wish to expedite their ascent in their career ladder, they need to find someone who is not only successful in their business, but in life as well.

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